Branding
Dear Sir/Madam,
These questions pertain to your logo.
— When was your current logo, corporate style, graphics and
branding implemented?
— Who designed it?
— How much were the designers paid for their services?
— Were other designers consulted? Was there competition? If so, who
was involved, and was any payment made to unsuccessful firms?
— Are there any "alternate" versions of the branding (as in, any
which were designed but not taken up), and if so, please supply an
electronic copy.
— Please provide me with a copy of your logo guidelines, branding
manual or equivalent document.
Yours faithfully,
Steve Elibank
[1]EHRC_Uk_url_CMYK
SENT BY EMAIL
Our Ref: FOI343
Email: Steve Elibank [[FOI #34900 email]]
19th May 2010
Subject: Freedom of Information Request
Dear Mr. Elibank,
Thank you for your recent email dated and received 9^th May 2010, to the
Equality and Human Rights Commission (EHRC) in which you make a Freedom of
Information request which states:-
These questions pertain to your logo.
Ø When was your current logo, corporate style, graphics and branding
implemented?
Ø Who designed it?
Ø How much were the designers paid for their services?
Ø Were other designers consulted? Was there competition? If so, who was
involved, and was any payment made to unsuccessful firms?
Ø Are there any "alternate" versions of the branding (as in, any which
were designed but not taken up), and if so, please supply an electronic
copy.
Ø Please provide me with a copy of your logo guidelines, branding manual
or equivalent document.
Your request has been passed to the relevant business units within the
Commission for their response. In accordance with the Freedom of
Information Act 2000 we will respond to you as soon as possible and no
later than 20 working days following the date of receipt of the request.
In this instance, due to the Bank Holiday, a response will be with you by
7^th June 2009.
If for any reason we are not able to meet this deadline, we will notify
you as soon as possible and give you an indication of when we will send
you a full response.
If you have any queries please contact us using the details below.
Yours sincerely,
Sarah Cook
Corporate Communications Officer
Equality and Human Rights Commission
3rd Floor
Lancaster House
67 Newhall Street
Birmingham
B3 1NA
Email: [2][Equality and Human Rights Commission request email]
Tel: 0845 604 6610
Fax: 0845 604 6630
Text Phone: 0845 604 6620
[1]EHRC_Uk_url_CMYK
SENT BY EMAIL
Our Ref: FOI343
Email: Steve Elibank [[FOI #34900 email]]
7^th June 2010
Subject: Freedom of Information Request
Dear Mr. Elibank,
Thank you for your recent email dated and received 9^th May 2010, to the
Equality and Human Rights Commission (EHRC) in which you made a Freedom of
Information request which states:-
These questions pertain to your logo.
Ø When was your current logo, corporate style, graphics and branding
implemented?
Ø Who designed it?
Ø How much were the designers paid for their services?
Ø Were other designers consulted? Was there competition? If so, who was
involved, and was any payment made to unsuccessful firms?
Ø Are there any "alternate" versions of the branding (as in, any which
were designed but not taken up), and if so, please supply an electronic
copy.
Ø Please provide me with a copy of your logo guidelines, branding manual
or equivalent document.
Our Response
For ease of reference I have set out our responses immediately below each
part of your request.
Ø When was your current logo, corporate style, graphics and branding
implemented?
Answer:
June 2009
Ø Who designed it?
Answer:
Precedent Communications Ltd
Ø How much were the designers paid for their services?
Answer:
£28,310 (£32,556.50) this is for the Identity guidelines.
Ø Were other designers consulted? Was there competition? If so, who was
involved, and was any payment made to unsuccessful firms?
Answer:
No. We were already using Precedent Communications Ltd for our website
work and our Strategic Plan design, so continued using their services to
save time and money.
Ø Are there any "alternate" versions of the branding (as in, any which
were designed but not taken up), and if so, please supply an electronic
copy.
Answer:
No - only slight iterations of the same design to make them more
accessible.
Ø Please provide me with a copy of your logo guidelines, branding manual
or equivalent document.
Answer:
Please see attached our Visual Identity Guidelines and our Style Guide.
We hope that this has fully answered your request.
If you are unhappy with our response and wish to request an internal
review please write to the Corporate Communications Centre at the address
below.
During the internal review the handling of your information request will
be reassessed afresh.
If following the review you are still not content with our response you
may apply directly to the Information Commissioner's Office (ICO) at:
The Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF.
Generally the ICO cannot provide a decision until you have exhausted the
internal review process within the Equality and Human Rights Commission
If the Commission can be of any further assistance please contact us on
the details below.
Yours sincerely,
Sarah Cook
Corporate Communications Officer
Equality and Human Rights Commission
3rd Floor
Lancaster House
67 Newhall Street
Birmingham
B3 1NA
Email: [2][Equality and Human Rights Commission request email]
Tel: 0845 604 6610
Fax: 0845 604 6630
Text Phone: 0845 604 6620
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