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BBC TV Licensing - who was responsible for deciding to broadcast the advert to go paperless ?

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Dear British Broadcasting Corporation,

BACKGROUND
An advert by BBC Licensing appears regularly just before BBC Breakfast at around 5.58am. It is blatantly racist as it depicts a white man trying to stop his black colleague from shredding the paper copy of the TV license and being told that everyone has gone paperless now. The white man gives an embarrassed smile and the black man looks him up and down in contempt. The message depicts the white man as being a bit stupid and the black man as someone with superior knowledge, who overtly holds the white man in contempt.

I have complained about the advert but, as anticipated, received a standard reply to say that it is not racist. As you are not covered by the monitoring organisation which might normally be expected to protect individuals from offence in advertising, I would like to understand how the BBC reaches decisions on matters over which it appear to have autonomy.

MY REQUEST FOR INFORMATION
Have you received any other complaints about this advert?
If so, how many have you received?

Who was responsible for the decision to broadcast the advert? If you consider that the identity of the person concerned should not be disclosed, please tell me the title of that person and the level of autonomy that person enjoys.

What criteria do you apply for determining whether something is considered racist or not.

Yours faithfully,

Janis Humberstone

FOI Enquiries, British Broadcasting Corporation

Dear Janis Humberstone,

Thank you for your request for information under the Freedom of Information Act 2000, as detailed in your email below. Your request was received on 10th September 2019.  We will deal with your request as promptly as possible, and at the latest within 20 working days. If you have any queries about your request, please contact us at the address below.

The reference number for your request is RFI20191453.

Kind regards,

Information Rights

BBC Freedom of Information
BC2 A4, Broadcast Centre
201 Wood Lane
London W12 7TP

www.bbc.co.uk/foi
Email: [BBC request email]

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