Awareness campaign performance indicators

S O'Dea made this Freedom of Information request to Bank of England

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The request was partially successful.

Dear Bank of England,

I note with interest the Bank's recent disclosure that it spent £2,819.28 (excluding VAT) on Snapchat filters to raise awareness of the launch of the new £10 note.

I would like to request further information related to this launch under the Freedom of Information Act 2000.

1. A copy of the agreed objectives of this social media "educational campaign to raise awareness"
2. Agreed performance indicators used to measure success in meeting the above
3. Whether these objectives were met, along with any evaluation undertaken on the success of this awareness campaign
4. To know whether the £2,819.28 previously disclosed is the spend with Snapchat alone, or includes development of social media assets (such as design)
5. If it does not, a breakdown of costs for design and content development
6. A copy of the business case or any other written justification submitted for approval for use of Snapchat for this campaign, together with any evaluation of alternatives undertaken.

If you elect to refuse all or part of this request, please provide a full explanation of the relevant part or parts of the Act on which you are relying.

I look forward to receiving your reply within the statutory time limit.

Yours faithfully,

Sharon O'Dea

Enquiries, Bank of England

Dear Ms O'Dea

We acknowledge receipt of your email dated 24 October below (our ref V 231117).

We will respond in due course.

Information Access Team, Communications Directorate
Bank of England | Threadneedle Street | London EC2R 8AH | +44 20 3461 4878
[Bank of England request email]

Enquiries, Bank of England

1 Attachment

Dear Ms O'Dea

Please find attached a response to your email of 24 October below.

Yours sincerely

Information Access Team, Communications Directorate
Bank of England | Threadneedle Street | London EC2R 8AH | +44 20 3461 4878
[Bank of England request email]

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