Dear British Broadcasting Corporation,

I have several requests, if I may;

1. I wanted to know how or on what basis BBC calculates its global reach per country in terms of millions. Does BBC use US Population Reference Bureau data for 15+ population, the way US Broadcasting Board of Governors reports VOA reach globally? How can BBC World News performance compare against BBG audience reach which is provided in percents rather than in millions?

2. When BBC updates how it calculates audience data, like when it first started to include social network visitors and continues to add more social apps and networks as more audiences go online in a worldwide trend, does it do it in coordination with how its rivals report audience data? Are annual audience reports always comparable? Is there a standard mechanism here and what is the role for concerted efforts like CIBAR?

3. Are all years' audience reach for any given country or language service available upon request from BBC? I'm specifically interested in audience reach for Iran and for BBC Persian (TV, radio and also overall) for the last 50 years.

4. I also ask for a comparison chart against VOA Persian and DW Persian as regards their audience reach in the same period.

Yours faithfully,

A. Edel

FOI Enquiries, British Broadcasting Corporation

1 Attachment

Dear Sir or Madam

 

Freedom of Information Act 2000

Reference: RFI20180038

Thank you for your request made under the Freedom of Information Act 2000
(the Act).

Your request will be processed in accordance with the Act and we will
therefore respond to you within 20 working days of our receipt of your
request.  Should you have any queries, please contact us via the contact
details below quoting the reference number above on all correspondence.

Yours sincerely

 

 

Information Rights

 

 

Information Rights

BBC Legal

BC2 A4, Broadcast Centre

201 Wood Lane

London W12 7TP

 

Website: [1]www.bbc.co.uk/foi

Email: [2][BBC request email]

Tel: 020 8008 2882

[3]Description: Description: \\BBCFS2025\UserData$\myrien01\Documents\My
Pictures\BBC.png

 

 

References

Visible links
1. http://www.bbc.co.uk/foi
2. mailto:[BBC request email]

FOI Enquiries, British Broadcasting Corporation

2 Attachments

Dear Sir or Madam

 

Freedom of Information Act 2000

Reference: RFI20180038

Thank you for your request made under the Freedom of Information Act
2000.  Our response is attached above.

Should you have any queries, please contact us via the details below
quoting the reference number above on all correspondence.

Yours sincerely        

                                         

                                 

Information Rights         

                           

                           

Information Rights            

BBC Legal                          

BC2 A4, Broadcast Centre

201 Wood Lane

London W12 7TP

 

Website: [1]www.bbc.co.uk/foi

Email: [2][BBC request email]

Tel: 020 8008 2882

[3]Description: Description: \\BBCFS2025\UserData$\myrien01\Documents\My
Pictures\BBC.png

 

 

 

 

 

 

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References

Visible links
1. http://www.bbc.co.uk/foi
2. mailto:[BBC request email]
4. http://www.bbc.co.uk/

Dear FOI Enquiries,

Of the four requests I made, only one (Number 4) was properly addressed.

None of the information I requested in relation to the methodology used for calculating BBC
global reach happens to be in the documents you referred to. That they were consulted already before requesting for information is not by means of accident.

In Number 1, and specifically because survey results are technically in percents, I asked to know based on what population data BBC provides its global reach in millions. How this information could remotely be held
for the purposes of ‘journalism, art or literature’ is beyond me.

In Number 2, I requested to know if there is any coordination in the way world broadcasters calculate audience figures. This information is not excluded from the Act and is rather necessary to make any sense of data BBC publishes regarding
its audience reach.
A simple yes or no would do. Again, this request was not even addressed in your response.

In number 3, I asked for audience data for BBC Persian and for Iran for the last 50 years. For the Part VI of Schedule 1 of the Act, it's an exeption that proves the rule. Note that BBC has already published Iran's audience data for some years but not for others when surveys have been done. This proves the Act covers the data as it has often not been rendered eligible to be held for the purposes of ‘journalism, art or literature.’

Also note that the link provided is contradictory where it cites Iran's BBC total audience reach: both 13m and 12.6 million is said to represent the reach, while all numbers on the page are given allowing one decimal place suggesting neither of the two is actually a roundup.

Number 4 has been properly addressed.

Yours sincerely,

A. Edel

FOI Enquiries, British Broadcasting Corporation

1 Attachment

Dear Sir or Madam

 

Thank you for your email below.

 

As detailed in our response to you of 26 January 2018, if you are unhappy
with our response, please contact the Information Commissioners Office
directly as the BBC does not offer an internal review for requests that
fall outside of the scope of the Freedom of Information Act 2000.

 

The Information Commissioners Office contact details are: Information
Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9
5AF, tel: 0303 123 1113 (local rate) or you may wish to visit their
website at  [1]http://www.ico.org.uk/.

 

Yours sincerely

 

                                         

                                 

Information Rights         

                           

                           

Information Rights            

BBC Legal                          

BC2 A4, Broadcast Centre

201 Wood Lane                 

London W12 7TP

 

Website: [2]www.bbc.co.uk/foi

Email: [3][BBC request email]

Tel: 020 8008 2882

[4]Description: Description: \\BBCFS2025\UserData$\myrien01\Documents\My
Pictures\BBC.png

 

 

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