Advertising revenues for BBC News website

Alfred Hermida made this Freedom of Information request to British Broadcasting Corporation

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

The request was refused by British Broadcasting Corporation.

Dear Sir or Madam,

Could you tell me how much the BBC has made in revenue since it started accepting advertising on the international version of the BBC News website - news.bbc.co.uk

Yours faithfully,

Alfred Hermida

FOI Enquiries, British Broadcasting Corporation

Dear Mr Hermida,

Thank you for your request for information under the Freedom of
Information Act 2000, about advertising revenue from the international
version of the BBC News website, which was received on 24 April 2008. We
shall deal with your request as promptly as possible and, at the latest,
within 20 working days. If you have any queries about your request
please contact us at the address below.

The reference number for your request is RFI20080443.

Kind regards.

The Information Policy and Compliance Team
BBC Freedom of Information
Room 2252, BBC White City
201 Wood Lane
London W12 7TS, UK

Website: www.bbc.co.uk/foi
Email: [BBC request email]
Tel: 020 8008 2883
Fax: 020 8008 2398

show quoted sections

FOI Enquiries, British Broadcasting Corporation

1 Attachment

Dear Mr Hermida

Please find attached the response to your request for information,
reference RFI20080443

<<RFI20080443 - final response.pdf>>

Yours sincerely
Rachel Hallett

BBC Information Policy and Compliance
Room 2252, White City
201 Wood Lane
London W12 7TS, UK

Website: [1]www.bbc.co.uk/foi
Email: [2]mailto:[BBC request email]
Tel: 020 8008 2883
Fax: 020 8008 2398

References

Visible links
1. file://www.bbc.co.uk/foi
2. mailto:[BBC request email]

Paul Sladen left an annotation ()

The request explicitly stated 'news.bbc.co.uk' and the reply intentionally choose re-interptet that request as related to 'bbc.com' and therefore to use presumptions that allowed the request to be turned down.

Probably a reply re-iterating that the request relates *only* to 'news.bbc.co.uk' (News OnLine) might be useful, with the offer to provide screenshots in case the respondant is unaware that 'news.bbc.co.uk' *does* carry adverting. The advertising is served based on presumed geographical location inferred from the IP address of the viewer; the intent being that those viewing internationally receive the adverts and those outside it do not.

Paul Sladen left an annotation ()

For Geo-IP fix requests on iPlayer, the URL is:

http://iplayerhelp.external.bbc.co.uk/he...

and I suspect it's the same list is used for News Online ad-serving. This would seem to support that some UK-based viewers *have* had advertising displayed (I know I seen it; IIRC, using GNER/NXEC wifi).

According to:

http://www.bbc.co.uk/terms/

this begins "Access to ... 'bbc.co.uk' both within the UK and internationally is provided by the BBC ..." and continues (if I read it correctly) that BBC Worldwide is only responsible for the /serving/ of adverts. One would presume that there is a contract between the "News Online" department and BBC Worldwide arranging for the display of those adverts, so it may be prudent to try asking for that.