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Advertising and marketing expenditure

Rohit Somani made this Freedom of Information request to The University of Chichester

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Dear The University of Chichester,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.
Yours faithfully,
Surbhi Saxena
Please reply on the following email address: [email address]

FOI (Email), The University of Chichester

1 Attachment

Dear Mr Somani

 

Reference: FOIA 2021.051

 

Thank you for your email below requesting information under the Freedom of
Information Act 2000.

 

Please find attached our response.

 

If you have any queries about this request do not hesitate to contact me.
Please remember to quote the reference number above in any future
communications.

 

Yours sincerely,

Georgia

 

From: Rohit Somani <[FOI #741577 email]>
Sent: 26 March 2021 11:02
To: FOI (Email) <[The University of Chichester request email]>
Subject: Freedom of Information request - Advertising and marketing
expenditure

 

Dear The University of Chichester,

I am writing to make an open government request for all the information to
which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing
expenditure by line item. If this could be submitted as an excel that
would be much appreciate. Ideally this would cover the following
questions:
1. What has been the total annual budget for marketing over the last 5
years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how
much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed
marketing services, content creators, self-service platforms) and how is
the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and
how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how
much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could
contact me. If any of this information is already in the public domain,
please can you direct me to it, with page references and URLs if
necessary.
I understand that you are required to respond to my request within the 20
working days after you receive this letter. I would be grateful if you
could confirm in writing that you have received this request.
I look forward to hearing from you.
Yours faithfully,
Surbhi Saxena
Please reply on the following email address: [1][email address]

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We don't know whether the most recent response to this request contains information or not – if you are Rohit Somani please sign in and let everyone know.