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Advertising and marketing expenditure

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Dear University of Liverpool,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.
Yours faithfully,
Surbhi Saxena
Please reply on the following email address: [email address]

foi Uof Liverpool, University of Liverpool

1 Attachment

Dear Surbhi Saxena

 

This is to acknowledge receipt of your request under the Freedom of
Information Act. Your reference number is FOI/2021/137.

 

Due to the ongoing disruption caused by the current Covid-19 pandemic, we
may take a little longer than normal to respond to certain enquiries. We
ask that you bear with us; we will keep you updated as best as we can.

 

The University will aim to respond within 20 working days of receipt – 27
April at the latest.  If we ask you to clarify your request, the deadline
will be re-calculated once we have received clarification. 

 

If you have any queries about this email, your request, or the way in
which your enquiry is being handled, please do not hesitate to get in
touch.

 

Kind regards, Kirsty

 

Kirsty Rothwell
Freedom of Information Officer / Data Protection Co-ordinator
Legal & Governance

University of Liverpool, Foundation Building, Brownlow Hill, Liverpool L69
7ZX

 

The information in this email and any attachments is confidential. Unless
you are the intended recipient, you must not read, copy, distribute, use
or retain this message or any part of it. If you are not the intended
recipient, please notify the sender immediately.

 

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foi Uof Liverpool, University of Liverpool

Dear Rohit/Surbhi,

We have received exactly the same request from another individual this morning and are now unsure if you are the same person. Can you please provide ID so we can be sure you are not using a pseudonym.

If we do not hear back from you, we will conclude that this request is no longer valid.

Thanks, Kirsty

Kirsty Rothwell
Freedom of Information Officer / Data Protection Co-ordinator
Legal & Governance
University of Liverpool, Foundation Building, Brownlow Hill, Liverpool L69 7ZX

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We don't know whether the most recent response to this request contains information or not – if you are Rohit Somani please sign in and let everyone know.