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Advertising and marketing expenditure

Surbhi.Saxena made this Freedom of Information request to Bath Spa University

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Dear Bath Spa University,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.
Yours faithfully,
Surbhi Saxena

FOI Officer, Bath Spa University

Thank you for your email,  

The latest University advice regarding the COVID-19 situation is
available [1]here and these pages are continually updated.

With Best Wishes,

Freedom of Information Officer
Bath Spa University

--

Freedom of Information Officer
Bath Spa University
T: +44 (0)1225 875412
Visit [2]www.bathspa.ac.uk
Join us on: [3]Facebook | [4]Twitter | [5]YouTube | [6]LinkedIn
Newton Park, Bath, BA2 9BN 

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References

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1. https://www.bathspa.ac.uk/students/stude...
2. http://www.bathspa.ac.uk/
3. http://www.facebook.com/bath.spa.univers...
4. https://twitter.com/#!/BathSpaUni
5. http://www.youtube.com/BathSpaUniversity
6. http://www.linkedin.com/company/bath-spa...

FOI Officer, Bath Spa University

Our ref: FOI 21 53 

Dear Surbhi, 

Thank you for your request for information. 

We received your request on 26/03/2021 and we are dealing with it under
the terms of the Freedom of Information Act 2000. We will supply you with
our findings as soon as possible and within 20 working days, which will be
on or before 26/04/2021. 

If you have any queries regarding this request please contact me directly,
quoting the reference number above.

Kind regards,

Freedom of Information Officer
Bath Spa University
T: +44 (0)1225 875412
Visit [1]www.bathspa.ac.uk
Join us on: [2]Facebook | [3]Twitter | [4]YouTube | [5]LinkedIn
Newton Park, Bath, BA2 9BN 

Think before you print 

Disclaimer
If you have received this message in error, please notify us and remove it
from your system. Any views or opinions expressed in personal emails are
solely those of the author and do not necessarily represent those of Bath
Spa University. Neither Bath Spa University nor the sender accepts any
responsibility for viruses and it is your responsibility to scan this
email and any attachments for viruses.

Freedom of Information Officer
Bath Spa University
T: +44 (0)1225 875412
Visit [6]www.bathspa.ac.uk
Join us on: [7]Facebook | [8]Twitter | [9]YouTube | [10]LinkedIn
Newton Park, Bath, BA2 9BN 

Think before you print 

Disclaimer
If you have received this message in error, please notify us and remove it
from your system. Any views or opinions expressed in personal emails are
solely those of the author and do not necessarily represent those of Bath
Spa University. Neither Bath Spa University nor the sender accepts any
responsibility for viruses and it is your responsibility to scan this
email and any attachments for viruses.

show quoted sections

FOI Officer, Bath Spa University

Dear Surbhi, 

 

FREEDOM OF INFORMATION ACT 2000 - INFORMATION REQUEST

 

I refer to your request under the Freedom of Information Act.

 

In order to locate the information you have requested, we need more
clarification in relation to the specific nature of your request. Could
you please clarify the below points: 

* Total annual budget for marketing - does this include staff costs?
*  How much of the marketing budget is spent on digital advertising and
how much is spent on traditional advertising? - Is this for one year
or across all years? Would you like amounts and/or percentages. 
* What is the segmentation of digital expenditure by channel - Would you
like amounts or percentages? 

Please forward this clarification at your earliest convenience.  Until
such time as this clarification is received, we shall put your request on
hold and the statutory time limit will not apply.

 

If I do not hear from you within two months I shall take it that you do
not wish to pursue this request and will consider the request closed.

 

If you have any queries or concerns please do not hesitate to contact me.

 

I trust this answers your queries, however, if you are unhappy with the
service you have received in relation to your request and wish to ask for
a review of the decision, you should write to: Freedom of Information
Officer, Bath Spa University, Newton Park, Newton St Loe, Bath, BA2 9BN or
email to [1][Bath Spa University request email] within 40 working days of receipt
of this decision. 

If you are not satisfied with the outcome of your review, you may apply
directly to the Information Commissioner for a decision. Generally, the
ICO cannot make a decision unless you have exhausted the University’s
review procedure. The Information Commissioner can be contacted at:

 

Information Commissioner's Office

Wycliffe House

Water Lane

Wilmslow
Cheshire

SK9 5AF

 

Telephone: 08456 30 60 60 or 01625 54 57 45

[2]www.ico.gov.uk

 

 

Yours sincerely,

 

Freedom of Information Officer
Bath Spa University
T: +44 (0)1225 875412
Visit [3]www.bathspa.ac.uk
Join us on: [4]Facebook | [5]Twitter | [6]YouTube | [7]LinkedIn
Newton Park, Bath, BA2 9BN 

Think before you print 

Disclaimer
If you have received this message in error, please notify us and remove it
from your system. Any views or opinions expressed in personal emails are
solely those of the author and do not necessarily represent those of Bath
Spa University. Neither Bath Spa University nor the sender accepts any
responsibility for viruses and it is your responsibility to scan this
email and any attachments for viruses.

show quoted sections

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