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Advertising and marketing expenditure

Abhishek Khurana made this Freedom of Information request to University of West London

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Abhishek Khurana

Dear University of West London,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.
Yours faithfully,
Surbhi Saxena
Please reply on the following email address: [email address]

Data Requests, University of West London

Dear Abhishek Khurana,

We received your request under the Freedom Of Information Act, thank you.
We aim to respond to your request within 20 university working days. You will be informed of the reasons if the reply cannot be given on time.
Kind regards
Liga Kurpa

Appeals and Compliance Officer
University of West London,
St Mary's Rd, Ealing, London W5 5RF
[University of West London request email]

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Data Requests, University of West London

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Dear Abhishek Khurana,

Please find attached response to your FOI request.

Kind Regards,

Liga Kurpa

Appeals and Compliance Officer
University of West London,
St Mary's Rd, Ealing, London W5 5RF

[University of West London request email]

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