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Advertising and marketing expenditure

Sriram Chandrasekaran made this Freedom of Information request to Leeds Arts University

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Sriram Chandrasekaran

Dear Leeds Arts University,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.
Yours faithfully,
Surbhi Saxena
Please reply on the following email address: [email address]

Katie Machin, Leeds Arts University

Dear Surbhi
It appears that I have received a duplicate request from yourself, both
directly and through What Do They Know. As the What Do They Know request
specifically asks for responses to be returned to your personal
email address ([email address]), I will consolidate this request
and make a single return as per the acknowledgement of receipt I sent to
you earlier today. 
If you would like me to respond differently, then please don't
hesitate to contact me. 
Best wishes,
Katie

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From: Sriram Chandrasekaran <[FOI #741525 email]>
Sent: 26 March 2021 09:24
To: LAU Freedom of Information <[email address]>
Subject: Freedom of Information request - Advertising and marketing
expenditure
 
Dear Leeds Arts University,

I am writing to make an open government request for all the information to
which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing
expenditure by line item. If this could be submitted as an excel that
would be much appreciate. Ideally this would cover the following
questions:
1.      What has been the total annual budget for marketing over the last
5 years (2017-2021)?
2.      How much of the marketing budget is spent on in-house marketing
and how much is spent on 3rd party providers (e.g. Agencies)?
3.      What are they types of third party services used e.g. (managed
marketing services, content creators, self-service platforms) and how is
the expenditure distributed among them?
4.      How much of the marketing budget is spent on digital advertising
and how much is spent on traditional advertising methods?
5.      What is the segmentation of digital expenditure by channel (e.g.
how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could
contact me. If any of this information is already in the public domain,
please can you direct me to it, with page references and URLs if
necessary.
I understand that you are required to respond to my request within the 20
working days after you receive this letter. I would be grateful if you
could confirm in writing that you have received this request.
I look forward to hearing from you.
Yours faithfully,
Surbhi Saxena
Please reply on the following email address: [email address]

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We don't know whether the most recent response to this request contains information or not – if you are Sriram Chandrasekaran please sign in and let everyone know.