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Advertising and marketing expenditure

Alisha Gilhotra made this Freedom of Information request to Imperial College London

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Dear Imperial College London,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.
Yours faithfully,
Surbhi Saxena
Please reply on the following email address: [email address]

IMPFOI, Imperial College London

Dear Ms Saxena

 

Thank you for your Freedom of Information request.  Please find below the
College's response to your questions, relating to digital marketing.

 

The courts have determined that an FOI request can be regarded as
vexatious if it is an inappropriate or improper use of the right to access
information created by the Freedom of Information Act. A right that was
created in order to enable scrutiny of public authorities in the public
interest. Public authorities are entitled to consider whether the request
has a value or serious purpose in terms of the objective public interest
in the information sought and to weigh that against the burden that would
be placed on the organisation by having to produce the information
requested.

 

In this case, there is no apparent objective public interest in the
information sought. The request seems focussed on furthering the
commercial interests of the organisation that you represent, EY (Global
Delivery Services). Responding to the request would place a burden on the
College in that staff members would have to be diverted from the function
that they are employed to deliver to generate information that the College
has no business need to create for its own purposes. We are therefore
refusing this request in reliance on Section 14 of the Freedom of
Information Act, vexatious request.

 

If you wish to contact Imperial College to discuss opportunities for your
company, please email [1][email address] with the following
information: company details, details of goods/services provided, a link
to your company website and one of our team will respond to your enquiry.
Please also see additional information on our website for guidance on
doing business with Imperial College:  

 

How to become a preferred supplier:
[2]www.imperial.ac.uk/finance/purchasing/contact-us/purchasing-external-/how-to-become-a-preferred-supplier-/
 

How to do business with the College:
[3]www.imperial.ac.uk/finance/purchasing/contact-us/purchasing-external-/supplier-home-page/
 

 

If you are unhappy with the way that we have handled your request, you can
ask us to conduct a review. Please make your representation in writing
within 40 days of the date you received this response. If you remain
dissatisfied with how Imperial College has handled your request, you may
then approach the Information Commissioner’s Office.  

 

Kind regards,

 

Freedom of Information Team

Imperial College London

 

 

From: Surbhi Saxena <[email address]>
Sent: 26 March 2021 10:25
To: IMPFOI <[Imperial College London request email]>
Subject: Request for Advertising and Marketing expenditure

 

Dear Imperial College London ,

 

I am writing to make an open government request for all the information to
which I am entitled under the Freedom of Information Act 2000.

Please could you provide a breakdown of advertising and marketing
expenditure by line item. If this could be submitted as an excel that
would be much appreciate. Ideally this would cover the following
questions:

 1. What has been the total annual budget for marketing over the last 5
years (2017-2021)?
 2. How much of the marketing budget is spent on in-house marketing and
how much is spent on 3^rd party providers (e.g. Agencies)?
 3. What are they types of third party services used e.g. (managed
marketing services, content creators, self-service platforms) and how
is the expenditure distributed among them?
 4. How much of the marketing budget is spent on digital advertising and
how much is spent on traditional advertising methods?
 5. What is the segmentation of digital expenditure by channel (e.g. how
much is spent on Facebook ads, Google ads etc.) ?

If this request is too wide or unclear, I would be grateful if you could
contact me. If any of this information is already in the public domain,
please can you direct me to it, with page references and URLs if
necessary.

I understand that you are required to respond to my request within the 20
working days after you receive this letter. I would be grateful if you
could confirm in writing that you have received this request.

I look forward to hearing from you. 

Yours faithfully,

Surbhi Saxena

 

 

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We don't know whether the most recent response to this request contains information or not – if you are Alisha Gilhotra please sign in and let everyone know.