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Advertising and marketing expenditure

Alisha Gilhotra made this Freedom of Information request to The Conservatoire for Dance and Drama

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Dear The Conservatoire for Dance and Drama,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.
Yours faithfully,
Surbhi Saxena
Please reply on the following email address: [email address]

Imran Sheikh, The Conservatoire for Dance and Drama



Thank you for your message. I am currently on leave until Tuesday 06
April 2021. 

I will respond to your query as soon as I can on my return, but if your
enquiry is urgent please contact the office via [email address] or call 020
7387 5101, and my colleagues will assist you. 

 

This message is confidential. If you are not the intended recipient you
should not copy or disclose this message to anyone but should kindly
notify the sender and delete the message. Opinions, conclusions and other
information in this message which do not relate to the official business
of the Conservatoire for Dance and Drama shall be understood as neither
given nor endorsed by it. The Conservatoire for Dance and Drama is a
charitable company limited by guarantee and registered in England.
Registered office is The Energy Centre, Units 1-3, Bowling Green Walk,
London N1 6AL. Charity number 0195623 and Company number 4170092.

We don't know whether the most recent response to this request contains information or not – if you are Alisha Gilhotra please sign in and let everyone know.