On 17 Nov 2011, at 17:33, Rhian Jones wrote: > Dear The Leigh Technology Academy, > > 1. Please could you provide data for the total spend on marketing > and public relations activities in the academic years 2009/2010, > 2010/2011 and 2011/12 (to date). > > 2. Please could you also provide a detailed breakdown of the total > marketing/PR spend using the following categories: > > -website > > -social media > > -printed media (e.g. letters and leaflets) > > -advertising (including posters and banners) > > -consultation (of parents) > > -photography/digital media > > -salaries > > -entertainment/gifts > > -public relations representation (to secure local or national print > or broadcast media coverage or manage unfavourable media coverage, > for example) > > 3. Please could you confirm whether you employ a full or part-time > member of staff with responsibility for external public relations, > marketing or communications. If so, please provide a figure for > their annual salary (before tax) and any additional benefits such > as pensions or bonuses. > > 4. Please could you confirm whether you have engaged the services > of an education consultancy, during the last six years, for the > purposes of public relations/marketing and/or to generate media > coverage (print or broadcast) or manage unfavourable coverage. > > If so, please provide the name of the organisation or individual, > plus details of their duties and responsibilities, as per the > contractual agreement. Please also provide details of how much they > have been paid to date including any monthly or annual retainers. > If the consultancy has been arranged via a third party i.e. > consultants, project management companies or contractors, please > provide the full name of the organisation and their duties and > responsibilities, as per the contractual agreement. Please also > provide details of how much they have been paid to date, including > any monthly or annual retainers. > > Yours faithfully, > > Rhian Jones > > ------------------------------------------------------------------- > > Please use this email address for all replies to this request: > [FOI #93571 email] > > Is [email address] the wrong address for Freedom of > Information requests to The Leigh Technology Academy? If so, please > contact us using this form: > > Disclaimer: This message and any reply that you make will be > published on the internet. Our privacy and copyright policies: > http://www.whatdotheyknow.com/help/officers > > If you find this service useful as an FOI officer, please ask your > web manager to link to us from your organisation's FOI page. > > > ------------------------------------------------------------------- > Frank Lawrence Human Resources Manager The Leigh Academies Trust