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GWYNEDD
CORPORATE DESIGN GUIDELINES
www.gwynedd.gov.uk

 
COMMUNICATING CLEARLY
1.0 INTRODUCTION (4)
4.0 EXTERNAL DOCUMENTS 
8.0 CLOTHING  
• 1/3 A4 (16)
• outerwear/workwear (29)
2.0 LOGO GUIDELINES 
•  1/3 A4 variations  (18)
• leisurewear (30)
•  types/formats available (5)
•  1/3 A4  measurements (19)
•  background colour (6)
•  1/3 A4  inside (20)
9.0 EMAIL (31)
•  sizing/minimum size (6)
• A4/A5 (21)
•  white areas (7)
•  A4/A5 measurements (22)
• remember (8)
• other formats (23)
10 SIGNAGE (32)
• press ads (24)
3.0 GENERAL GUIDELINES 
11 CONTACT DETAILS (33)
•  communicating clearly (9)
5.0 ADVERTISING 
•  where to get files (9)
• posters (25)
•  language/accessibility guidelines (9)
•  corporate font
6.0 INTERNAL 
internal (10) 
•  press-releases/notices/memos (26)
external (11)
•  colour palette (12)
7.0 STATIONERY 
•  use of pictures (13)
•  Letterheads (27)
•  preparing a brief (13)
•  Business cards/Compliments slips (28)
• blocks (14)
•  sponsor logos (15)
GWYNEDD 3
CORPORATE GUIDELINES
 
1.0 INTRODUCTION
These guidelines are produced as part of a wider corporate
communication strategy by Gwynedd Council.
It is important that the Council produces clear and consistent publications,
These guidelines provide direction for the use of the Corporate Logo, and
as these will help establish the personality, the quality and the character 
develops it into a coherent design framework that can be applied across all
of the product and services that the Council delivers.The visual identity helps communication materials produced by, or on behalf of any Council service. All
to promote awareness of the Council, thus it is important the brand 
publications should be recognisable as belonging to Gwynedd, and should
is clearly understood and consistent standards are maintained.
include proper use of the Gwynedd logo and other graphic elements.
All materials produced/or funded by Gwynedd Council should carry the
These guidelines help to implement the Gwynedd brand correctly.The
Gwynedd logo and adhere to these guidelines.This applies from printed
Communications Unit within the Customer Care Support Service would be
materials to electronic media.
pleased to assist with any queries you might have over use of the logo and
producing materials.
www.gwynedd.gov.uk
GWYNEDD 4
CORPORATE GUIDELINES
2.0 LOGO GUIDELINES
Types/formats
The Gwynedd corporate logo is supplied in a number of master
artwork files; the logo should not be altered in any way.The
Communications Unit will be able to advise on which format is
required.The Gwynedd corporate colours are Pantone 335 (Green)
and Pantone 200 (Rubine Red).
PANTONE 335
PANTONE 200
c100 m0 y65 k30
c0 m100 y65 k15
PANTONE
CMYK
Colour version
Black & White version
R0 G101 B74
R212 G0 B38
tbc
tbc
RGB
BS REFERENCE
www.gwynedd.gov.uk
GWYNEDD 5
CORPORATE GUIDELINES
2.0 LOGO GUIDELINES
Background colour
Whilst the logo should generally be placed on a white background, if
the logo appears on a coloured background or a photograph, a white
keyline will surround it, as illustrated.
Full Colour 
Black & White 
Minimum Size
The recommended minimum size for the logo is 16mm x 22mm, as
shown adjacent.
22mm
16mm
www.gwynedd.gov.uk
GWYNEDD 6
CORPORATE GUIDELINES
2.0 LOGO GUIDELINES
.25 x
White area
.25 x
.25 x width
The Gwynedd logo should always have a white area sur
x rounding it
width
when appearing with other elements. Logos, for example, should
not intrude upon this space; this allows the logo space to ‘breathe’.
This space is determined by the width of the logo, as shown right.
One quarter of the width is the space, which must be allowed
around the logo.
.25 x
.25 x width
www.gwynedd.gov.uk
GWYNEDD 7
CORPORATE GUIDELINES






2.0 LOGO GUIDELINES
Remember
• Consistent and correct use of the logo is important. Always use the artwork
supplied by the Communications Unit 
• The proportions of the logo should be maintained and not distorted in any
way
• The logo should never be taken apart and reconstituted in any way to
create new artwork
• Never take elements from the logo and use them on their own
• Never change the colours of the logo
• Never replace the typeface used within the logo
• Do not reproduce the logo smaller than the minimum size
www.gwynedd.gov.uk
GWYNEDD 8
CORPORATE GUIDELINES
 
3.0 GENERAL GUIDELINES
Communicating clearly
Language Guidelines
All Council publications must be written in clear, easy to understand and
All Gwynedd materials are produced bilingually.The majority of documents
correct Welsh and English. Do not use abbreviations or jargon. Always
such as leaflets and booklets are produced in a ‘tip and flip’ format, as
ensure that final proofs are checked by a member of staff qualified to do so.
illustrated in the section on Third A4 leaflets (p16).With these type of
documents Welsh and English appear seperately. In certain materials, such as
If you would like the final draft of your text proof-read, contact the
posters for example, both languages will appear side by side. In these cases
Communications Unit.
Welsh will appear first. Further details can be found in the section dealing
with posters, adverts and signs.
Where to get files
Accessability Guidelines
Files are available on CD from the Communications Unit or are
downloadable direct from the Communications Unit pages on the
The Council will always try and ensure that all public information will be in an
Gwynedd Council Intranet at http://mewnrwyd.gwynedd.gov.uk Please
appropriate 12 pt typeface such as Gill Sans. Occasionally it will be technically
follow the directions there with regard to the logo formats and usages.
difficult to reproduce information at the minimum point size.We would
recommend in this situation the use of the disclaimer below at 14 or 16 pt:
This information is available in large-print format, braille and tape
by contacting: name, telephone.
It is good practice that external documents are available on request in different
formats (e.g. braille, audio tapes) and in languages other than Welsh or English.
Any request for such information should be dealt with promptly. For more
information, please contact the Equailty Officer on extension 2056.
www.gwynedd.gov.uk
GWYNEDD 9
CORPORATE GUIDELINES
 
3.0 GENERAL GUIDELINES
Primary Typeface (External)
The Gwynedd corporate typeface for public documents is GillSans.
Recommended weights are shown below. Both GillSans Bold 
and GillSans are suitable for use as headings. GillSans Light 
is recommended for body copy.
GillSans Light
GillSans Italic
abcdefghijklmnopqrstuvwxyz 
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
GillSans Light Italic
GillSans Bold
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
GillSans
GillSans Bold Italic
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
www.gwynedd.gov.uk
GWYNEDD 10
CORPORATE GUIDELINES
 
3.0 GENERAL GUIDELINES
Secondary Typeface 
These documents are those that will not be seen by the public.
This typeface should be used for body copy in all documents, including fax,
letterheads, internal policy documents etc. For these the font Times New
Roman is to be used. Times New Roman is a default PC font and comes
supplied with Windows.
Times New Roman
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Times New Roman Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
www.gwynedd.gov.uk
GWYNEDD 11
CORPORATE GUIDELINES
3.0 GENERAL GUIDELINES
Colour palette
Below is a selection of colours recommended for use in publications.
These have been carefully selected to complement the colours of the
logo. If you are uncertain about using a particular colour please contact
the Communications Unit or the Print Room. Colour references are
supplied for the PANTONE range, together with CMYK references.
PANTONE 335
PANTONE 200
PANTONE 234
PANTONE 117
PANTONE 313
R0 G101 B74
R212 G0 B38
R159 G1 B89
R217 G178 B0
R0 G130 B155
PANTONE
RGB
C100 M0 Y65 K30
C0 M100 Y65 K15
C6 M10 Y0 K30
C0 M18 Y100 K40
C100 M0 Y6 K37
tbc
tbc
tbc
tbc
tbc
CMYK
BS REFERENCE
Please note colours are used for illustrative purposes only.
For correct colours please consult the PANTONE library of colours.
www.gwynedd.gov.uk
GWYNEDD 12
CORPORATE GUIDELINES
 
3.0 GENERAL GUIDELINES
Use of Pictures
Preparing a brief
Most Gwynedd publications will make use of photography and care should  be
For external documents it is possible an outside contractor will sometimes
taken in selecting appropriate images. Good use of photography will help to
be used. A designer whether internal or external will require a clear brief in
reinforce the Gwynedd brand and promote the Council in a positive light.
order to produce the required outcome. Any text should be supplied in an
It is envisaged photography will focus on either Gwynedd and its surrounding
unformatted Word document, which the designer will then be able to
area, or, depending on the document, people. Using people in photographs
transfer into their graphic programme.
will make the Council appear friendly and approachable. Should help be
Images should be supplied in Jpeg format, ideally at 300 dpi (dots per inch)
required in choosing an appropriate photograph the Communications Unit
for print work. Images should not be supplied inside Word documents as
will be able to assist and provide suitable sources for photography.The
this can sometimes create problems for the designer.
Communications Unit also holds a library of images and may be able to
Please note images should not be taken from the internet as it is unlikely
provide a suitable image for your project.
that these will be of a high enough quality to use in print work.
Please ensure that a record is kept of the date on which all images used in a
document were taken, the name(s) of the photographer(s), and that all
individuals photographed have consented to their image being used.
A copy of the Corporate Photography Policy can be found on the
Communications Unit pages on the Council intranet:
http://mewnrwyd.gwynedd.gov.uk
As a general rule do not use clip art in Gwynedd publications.The use of
this can make documents appear unprofessional and home-made.
www.gwynedd.gov.uk
GWYNEDD 13
CORPORATE GUIDELINES
3.0 GENERAL GUIDELINES
The Blocks Motif
The Gwynedd Strapline
As part of the Gwynedd visual language a system of blocks was devised.These
In some cases the Gwynedd visual language will include a strapline.The
can be used in a number of ways, containing photographs or blocks of colour
Gwynedd straplines are shown below.These appear bottom left, above the
where appropriate, for example if suitable photography is not available.
website address. Guidelines on their usage are given in later sections.
Detailed guidelines for their usage will be included in later relevant sections.
The blocks form an important part of the new distinctive Gwynedd identity,
Lle da i fyw
and careful consideration must go into their correct usage.
Gwella Gwynedd
Cwsmer yn gyntaf
www.gwynedd.gov.uk
GWYNEDD 14
CORPORATE GUIDELINES
3.0 GENERAL GUIDELINES
Sponsor Logos
When the Gwynedd Logo appears with other logos, the guidelines for white
space should be followed. All sponsor logos should appear to the left of the
Gwynedd logo as illustrated below.
.25 x width
.25 x width
width
width
www.gwynedd.gov.uk
GWYNEDD 15
CORPORATE GUIDELINES
 
4.0 EXTERNAL DOCUMENTS
More often than not printed documentation such as
brochures or leaflets will be the first example of visual
communication people will receive from us.
It is important we produce documents that effectively promote Gwynedd
The following section outlines the basic rules and good practice on producing
Council and that have a consistent visual look and feel.This is achieved by using documents in line with the new system.
the complementary elements devised as part of Gwynedd’s new branding.
www.gwynedd.gov.uk
GWYNEDD 16
CORPORATE GUIDELINES



 
4.0 EXTERNAL DOCUMENTS
Third A4 Leaflets
Shown are examples of the correct layout when producing a third A4 leaflet.
RECREATION
The cover design is split into essentially three seperate areas as shown. A block
ROUTES AROUND GWYNEDD
of colour at the top, containing the publication title and, if necessary, a subtitle.
The majority of the cover is taken up by the image area, which may contain an
image, the blocks or a combination of the two if required. It is suggested that
where a good quality image is available the single image format is used (fig a).
If images are available but none are suitable to use as a large image the it is
recommended the multiple image format is available (fig b). If no images are
available the blocks should be used by themselves (fig c).
The bottom area of the cover contains the Gwynedd logo bottom right,
together with the website and/or the Gwynedd strapline.
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
On the following two pages are many examples of the layout.
www.gwynedd.gov.uk
a. Single image
b. Multiple images
c. No image
Where there is a need to include the name of an individual Directorate or
Service (ie. " Gofal Care" or "Ecomoni ac Adfywio Economy and
Regeneration") these can be substituted for the strapline on the bottom left,
above the web address.
www.gwynedd.gov.uk
GWYNEDD 17
CORPORATE GUIDELINES






4.0 EXTERNAL DOCUMENTS
Third A4 Leaflets
LEISURE
RECREATION
CENTRE OPENING TIMES & EVENTS
ROUTES AROUND GWYNEDD
Lorem ipsum dolor sit amet,
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
consectetuer adipiscing elit.
www.gwynedd.gov.uk
www.gwynedd.gov.uk
www.gwynedd.gov.uk
GWYNEDD 18
CORPORATE GUIDELINES
4.0 EXTERNAL DOCUMENTS
Third A4 Leaflets
3mm
93mm
3mm
Shown are the measurements for producing a third A4 leaflet cover.
All measurements shown are in millimetres.
35mm
TEITL
IS-DEITL...
3mm
Welsh
Welsh
English
(inside back)
English
(inside back)
(inside middle)
(inside middle)
Welsh
Welsh
(cover)
(cover)
135mm
3 Page leaflet
5 Page leaflet
3mm
Third A4 leaflets are bilingual, with Welsh on one side and English on the other.
Lle da i  fyw
They use a ‘concertina’ fold as illustrated above.
www.gwynedd.gov.uk
3mm
7.5mm
www.gwynedd.gov.uk
GWYNEDD 19
CORPORATE GUIDELINES

4.0 EXTERNAL DOCUMENTS
Third A4 Leaflets
The inside of leaflets should be consistent with the overall visual identity.
5 mm
Layouts should be clean and easy to read; in line with disability guidelines
it is recommended that main body text should be a minimum of 12
points wherever possible. Photography or the blocks may be used where
appropriate. A suggested layout is shown adjacent.
Standard information should come on the final page. Information on
obtaining large print versions should appear after contact details. Other
standard information such as copywrite/publishing date should appear
on the final page of the leaflet at the bottom, in the grey area indicated.
(Please note grey box is used to illustrate area and does not appear in
the final leaflet)
Suggested Inside Spread
standard information/logo area
5 mm
5 mm
www.gwynedd.gov.uk
GWYNEDD 20
CORPORATE GUIDELINES

 
4.0 EXTERNAL DOCUMENTS
A4/A5 Documents
Shown is the correct layout of document covers produced in A4
(210mm x 297mm) and A5 (148mm x 210mm) formats.The example
GRANTS
INFORMATION & HOW TO APPLY
shows a layout just using the blocks, images can be used as illustrated in
the previous section. Either a full image or multiple images is acceptable.
www.gwynedd.gov.uk
A5 Document cover
A4 Document cover
www.gwynedd.gov.uk
GWYNEDD 21
CORPORATE GUIDELINES
4.0 EXTERNAL DOCUMENTS
A4/A5 Documents
5mm
5mm
3mm
142mm
3mm
Shown is the correct layout of document covers produced in A4
5mm
(210mm x 297mm) and A5 (148mm x 210mm) formats.The example
58mm
LANGUAGE SCHEME
40mm
STAFF GUIDELINES
shows a layout just using the blocks, images can be used as illustrated in
ADRODDIAD BLYNYDDOL 2004/05
3mm
the previous section. Either a full image or multiple images is acceptable.
ANNUAL REPORT 2004/05
5mm
130mm
185mm
3mm
www.gwynedd.gov.uk
3mm
9mm
A5 measurements
(not to scale)
5mm
www.gwynedd.gov.uk
5mm
12
12mm
A4 measurements
(not to scale)
www.gwynedd.gov.uk
GWYNEDD 22
CORPORATE GUIDELINES

 
4.0 EXTERNAL DOCUMENTS
Other Formats
In some cases a format apart from those already discussed may be
required.The Gwynedd design framework is flexible enough to be
adapted to other formats. Layout guidelines for the previous examples
should be followed, with regard to titles, image and position of
logo/website.
Square format
www.gwynedd.gov.uk
GWYNEDD 23
CORPORATE GUIDELINES








4.0 EXTERNAL DOCUMENTS
Recruitment advertisements
Recruitment advertisements should be clearly and concisely laid out, in
CYNGOR 
CYNGOR 
CYNGOR 
GWYNEDD
order that we can successfully communicate our requirements and
GWYNEDD
GWYNEDD
COUNCIL
COUNCIL
COUNCIL
information regarding the position. Gwynedd produces two types of
recruitment adverts as shown, one advertising a number of positions
CYFADRAN GOFAL (01286) 679***
DISTRICT OFFICE ADMINISTRATOR
UWCH REOLWR – TG
GWEITHIWR CEFNOGOL- ANABLEDD DYSGU
and one advertising a single position.
Lleoliad Pwllheli. Cyflog: Pwynt 8 sef £5.88 yr awr. 37 awr yr wythnos.
Mae moderneiddio’r ffordd y darperir gwasanaethau yn holl bwysig i Gyngor Gwynedd. Golyga hyn
Am sgwrs anffurfiol gellir cysylltu a Mr Victor Jones neu Mrs Laura Prydderth ar (01766) 810749.
Location: CAERNARFON
bod technoleg gwybodaeth yn ganolog i’n gwaith.
Dyddiad cau: 10 o’r gloch Dydd Iau, Mai 20 2004
£7,587 – £12,764 – 18.5 hours per week
GLANHAWR/WRAIG  A GOF
ˆ
AL
Mae’r swydd hon yn cynnig her a sialens i uwch reolwr gyda phrofiad eang o fewn y sector
Lleoliad Cwm Y Glo. Cyflog: £5.45 yr awr. Oriau 16 _ awr yr wythnos.
Gwahoddir ceisiadau ar gyfer y swydd uchod. Fe fydd yr
technoleg gwybodaeth.
(8am-9am/3.15pm-5:30pm)
ymgeisydd llwyddiannus yn darparu gwasanaeth mabwysiadu
Bydd y Cyngor yn gofyn am ddadleniad gan y swyddfa cofnodion troseddol ar gyfer yr ymgeisydd
Am becyn gwybodaeth a ffurflen gais, ewch i www.gwynedd.go.uk neu ffoniwch (01286) 679 683.
llwyddianus. Am sgwrs anffurfiol ffoniwch (01286) 679789.
cynhwysfawr mewn ymateb i ofynion statudol, gan ganolbwyntio
Dyddiad cau: Dydd Iau Mai 14 2004
ar wasanaethau cefnogi lleoliadau parhaol.
For advice on recruitment advertisments, please contact the 
SENIOR MANAGER - IT
CLERC TEIPYDD 
Am sgwrs anffurfiol gellir cysylltu â Aled Gibbard, Rheolwr
(TIM AML-ASIANTAETHOL  GWASANAETH ARBENNIGOL  PLANT)
Gwynedd is a unitary authority that has embraced a modernising agenda that sets IT at the heart of
Gwasanaeth Maethu, Mabwysiadu a Phreswyl 
Lleoliad Pwllheli. Cyflog: Gr 1/2 £5,139-£6,667.Oriau 18.5 awr yr wythnos.
the way we operate.
Am sgwrs anffurfiol gellir cysylltu a Janet Griffiths neu Iona Griffiths ar (01286) 679789.
(Rhif ffôn:01286 679 713)
Human Resources Department.
Dyddiad cau: 10 o’r gloch Dydd Iau Mai 20 2004.
This is a post which offers challenges and opportunities to a senior manager with wide ranging
GWEITHIWR CYMDEITHASOL (POBL HYN)
The ability to communicate in Welsh and English is essential to all of
experience in the IT sector.
Swydd dros dro yn ystod cyfnod mamolaeth am 6 mis yn y lle cyntaf.
the above posts.
Lleoliad Dwyfor. Cyflog: PT21-31/34 £16,515-£22,689/£24,726
For an information pack and an application form, go to www.gwynedd.gov.uk or phone
Am sgwrs anffurfiol gellir cysylltu a Mr Victor Jones neu Mrs Laura Prydderth ar (01766) 810749.
Am ffurflen gais cliciwch www.gwynedd.gov.uk neu ffoniwch rhif y
Dyddiad cau: 10 o’r gloch Dydd Iau, Mai 20 2004
(01286) 679 683
gyfadran uchod.
HWYLUSYDD I LEIHAU YMDDYGIAD GWRTH GYMDEITHASOL
Lleoliad Caernarfon. Cyflog: Gr SO1 £21,282-£22,689
www.gwynedd.gov.uk
Care should be taken to maintain the hierarchy of the information
Am sgwrs anffurfiol gellir cysylltu a Mr Clive James ar (01286) 679501.
Dyddiad cau: 10 o’r gloch Dydd Mercher Mai 12 2004
GWEITHIWYR CEFNOGOL- ANABLEDD DYSGU (Dwy Swydd)
Am ffurflen gais cliciwch 
Lleoliad Caernarfon. Cyflog: PT 8- £5.88 yr awr, £28.44 lwfans cysgu i fewn. Oriau 24 awr yr
wythnos.Telir graddfa ychwanegol am waith penwythnos.
www.gwynedd.gov.uk
Single job ad with images
presented. Quark Xpress templates are available from the Print Room
Am sgwrs anffurfiol gellir cysylltu a Ms Olwen Ellis Jones ar (01286) 682746.
neu ffoniwch rhif y gyfadran uchod.
Dyddiad cau: 10 o’r gloch Dydd Iau Mai 13 2004
CYFADRAN DATBLYGU (01286) 679*** 
on request.
SWYDDOG POLISI A RHEOLI PERFFORMIAD  (ECONOMI ac ADFYWIO)
Lleoliad Caernarfon. Cyflog: Graddfa 38-41 £27,420-£29,835 
Single job ad
Am sgwrs anffurfiol gellir cysylltu a Sharon Warnes ar (01286) 679661.
Dyddiad cau: 10 o’r gloch Dydd Iau, Mai 13 2004
CYFADRAN ADNODDAU (01286) 679***
UWCH GLERC PWYLLGOR
Lleoliad Caernarfon. Cyflog: Gr SO2 £23,358-£24,726
Am sgwrs anffurfiol gellir cysylltu a Rhiannedd Williams ar (01286) 679490.
Dyddiad cau: 10 o’r gloch Dydd Gwener Mai 14 2004
CYFADRAN AMGYLCHEDD (01286) 679***
PEIRIANNYDD CYNORTHWYOL
Lleoliad Caernarfon. Cyflog: Gr 22-34 £17,409 - £25,407
Am sgwrs anffurfiol gellir cysylltu â Neil Garton Jones (01286) 679967
Dyddiad cau: 10.00 o'r gloch Dydd Iau, Awst 12, 2004
UWCH SWYDDOG RHEOLAETH ADEILADU
Lleoliad Caernarfon. Cyflog : hyd at  £24,726. (Dros dro am gyfnod o 12 mis)
Am sgwrs anffurfiol gellir cysylltu â Haydn E.Williams, Syrfewr Grw
ˆ p Rheolaeth Adeiladu (01758) 704091
Dyddiad Cau: 10.00 o’r gloch dydd Iau, Gorffennaf 29, 2004
The ability to communicate in Welsh and English is essential to all of the above posts.
Am ffurflen gais cliciwch 
www.gwynedd.gov.uk
neu ffoniwch rhif y gyfadran uchod.
Multiple jobs ad
www.gwynedd.gov.uk
GWYNEDD 24
CORPORATE GUIDELINES





 
5.0 ADVERTISING
Posters
Posters should be visually striking and convey information in a clear,
straightforward manner.The poster is divided into four areas, the
header, image band (or blocks if no suitable image is available), the
POSTER
information and the footer containing the logo, website address and
Strapline here...
Gwynedd corporate strapline.
An introductory paragraph in large type.Welsh and English can be
accommadated into the design where appropriate. Below are the
font/type sizes used in the examples opposite.Whilst the font style
Consectetuer adipiscing elit. morbi quam
should be followed, type size is flexible. In line with disability guidelines
mauris nunc ligula, consequat ac, ullamcr.
main body text should be a mimimum of 12 points wherever possible.
Lorem ipsum dolor sit amet, consectetuer
Nulla nulla. Aenean nunc. Morbi eu purus
adipiscing elit. Morbi quam. Mauris nunc
nec urna tempor sodales. Duis euismod,
ligula, consequat ac, ullamcorper nec, varius
nunc in feugiat egestas, pede magna porta
at, ipsum.Vivamus mauris lectus, posuere
mi, id laoreet libero augue vitae magna.
eu, semper volutpat, lobortis nec, nunc.
Suspendisse potenti. Sed viverra wisi in
Morbi bibendum posuere nunc. Cum sociis
risus. Ut feugiat lobortis pede. Cras velit
natoque penatibus et magnis dis parturient
magna, pharetra id, imperdiet id, viverra id,
Header 
Gill Sans Bold 60 pt
montes, nascetur ridiculus mus. Aenean
risus. In hac habitasse.
eget lorem at metus lobortis elementum.
Fusce lacinia. Phasellus ante quam, suscipit
Pellentesque habitant morbi tristique
Sub-heading 
Gill Sans 30 pt
tempus, posuere elementum, lacinia id,
senectus et netus et malesuada fames ac
ante. Nunc varius consectetuer pede. Nunc
turpis egestas. Etiam blandit nibh id dui.
Introductory text  Gill Sans 30 pt
ut mi sit amet pede pharetra feugiat. Ut
rhoncus mauris nec ligula.
Body Copy 
Gill Sans Light 14 pt
www.gwynedd.gov.uk
A4 Poster
Suggested layouts
www.gwynedd.gov.uk
GWYNEDD 25
CORPORATE GUIDELINES
6.0 INTERNAL DOCUMENTS
Notices & Memos
Gwynedd uses a standard format for internal notices and memoranda.These
are available pre-printed from the Print Room and Word Templates are
GWYNEDD
available to assist in producing materials. Press releases follow a standard
Memorandum
format as shown right.
The full area between the blocks and the logo at the bottom can be used for
Date: 01/09/04
any information required, including date, title, information and contact details
Lorem ipsum dolor sit, consectetuer adipiscing.
to include name, telephone, fax and email address.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed consequat turpis
malesuada tortor. Quisque porttitor varius dolor. Praesent est sapien,
bibendum quis, posuere nec, consequat quis, massa.Vivamus turpis urna,
aliquam eu, pretium in, cursus et, purus. Aenean sagittis volutpat urna. Etiam
dolor. Donec feugiat. Suspendisse porttitor commodo metus. Sed rutrum odio.
Nullam augue sem, luctus a, vestibulum a, tincidunt lobortis, massa. Ut porta.
Proin quis sem sed lectus ullamcorper commodo. Pellentesque habitant morbi
tristique senectus et netus et malesuada fames ac turpis egestas. Donec
congue turpis non augue. Nulla ligula erat, elementum vitae.
Suspendisse augue. Suspendisse pulvinar tincidunt orci. Integer libero. Maecenas
odio dolor, consequat vel, tristique in, lobortis ac, elit. Phasellus id lectus eu nisl
faucibus condimentum. Quisque fermentum. Ut blandit porttitor risus.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac
turpis egestas. Nulla feugiat turpis vitae urna. Integer feugiat eros egestas nibh.
Phasellus eu nulla eget magna vestibulum ornare.
Fusce faucibus quam sed quam. Sed nunc enim, elementum id, mollis quis, rutrum
semper, diam. Donec sapien ipsum, condimentum at, fermentum id, porta nec,
tellus. Duis ullamcorper tincidunt risus. Suspendisse semper orci ut quam.
Contact:
Nullam Augue 
Tel:
01286 679002
Email:
Nullam Augue 
www.gwynedd.gov.uk
www.gwynedd.gov.uk
A4 Memorandum
GWYNEDD 26
CORPORATE GUIDELINES
7.0 STATIONERY
Letterheads
30 mm
Gwynedd letterheads are available pre-printed from the Print Room /
Directorate Support Unit.The design illustrated here should be used once
Cyfadran Adnoddau
Resources Directorate
existing supplies of letterhead paper have been used up.These should be used
Gwasanae th  Cefnogaeth G
ofal Cws rme
 Customer 
Car e Sup por t Se rvi  ce
in ALL cases. Shown right is the correct way to set up a letter.
1 September 2004
Title/addressee
Address Line 1
It is important that all letters sent out by Gwynedd follow these guidelines to
Address Line 2
Town/City
Postcode
ensure consistency and that high standards of communication are maintained.
Dear Sir/madame
Black type should be used in all circumstances. Letters should be set up in 
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec bibendum congue
ipsum. Proin ac orci eget eros ultrices dapibus. Maecenas in massa id elit venenatis
12 pt Times New Roman.
egestas. Nam lectus purus, mattis quis, faucibus sit amet, placerat sit amet, elit. Mauris
ultricies. In luctus, quam ac rhoncus cursus, mi purus vulputate tortor, fringilla
scelerisque libero wisi quis wisi. Donec ligula pede, fringilla vitae, vulputate ac,
volutpat et, quam. Aenean nunc. Pellentesque placerat ipsum vel ipsum imperdiet
egestas. Ut at ante vel pede bibendum feugiat. Mauris pretium wisi quis arcu.
Suspendisse lectus. Etiam semper. Nullam a sapien. Fusce ultricies, massa vitae
placerat egestas, ipsum dui auctor augue, ultrices feugiat massa orci quis nulla. Ut
molestie, felis a faucibus tempor, risus mi tincidunt nisl, ut sodales lectus velit et pede.
Nulla dolor tortor, consectetuer ac, tincidunt at, condimentum ac, metus. Donec varius
vestibulum enim. Donec erat mi, placerat vel, iaculis ac, laoreet sit amet, dolor. 
Donec pulvinar pede sit amet lorem. Aenean eu velit non lorem elementum pretium.
Duis posuere, sapien et ullamcorper vestibulum, mauris augue porta arcu, quis posuere
dolor magna ut elit. Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Ut blandit ornare elit. Donec lectus nisl, gravida
eu, feugiat et, accumsan eleifend, mauris. Aliquam nec dolor. Maecenas pulvinar
ultricies arcu. Donec eget tellus a dolor laoreet iaculis. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Mauris cursus consequat orci. Aliquam nisl. Sed a dolor.
Donec sagittis, nulla eu tempor luctus, elit ligula vulputate ante, a auctor tellus nibh et
elit. Morbi pulvinar risus vitae dolor. Morbi convallis mattis odio.
Yours Sincerely
Name
Title
Swyddfa’r Cyngor
, Caer narfon,
Gwynedd, LL55 1SH
Ffôn/T el: 01286 679002
Ffacs/Fax:
01286 673993
W e/W eb: www.gwynedd.go
v .uk
www.gwynedd.gov.uk
A4 Letterhead
GWYNEDD 27
CORPORATE GUIDELINES
7.0 STATIONERY
Compliment Slips & Business Cards
Gwynedd compliment slips and business cards are available pre-printed
CYFADRAN ADNODDAU  
from the Print Room.The design illustrated here should be used once
RESOURCES DIRECTORATE 
Pennaeth Cefnogaeth Gofal Cwsmer ¥ Head of Customer Care Support 
existing supplies of letterhead paper have been used up.These should be
Gwenan Parry 
used in ALL cases. If you require new copies please inform the Print Room
of your requirements.
Swyddfa’r Cyngor,
Caernarfon,
Gwynedd, LL55 1SH
Ffôn/Tel: 01286 679002
Ffacs/Fax: 01286 673993
We/Web: www.gwynedd.gov.uk
Compliment slip
CYFADRAN ADNODDAU  
RESOURCES DIRECTORATE 
Pennaeth Cefnogaeth Gofal Cwsmer 
Head of Customer Care Support 
Enw / Name
Teitl y Swydd / Job Title
Swyddfa’r Cyngor/Council Offices 
CAERNARFON,
Gwynedd, 
01286 679***
LL55 1SH
Symudol/Mobile 07971 081***
e bost.email: xxxxxxx@xxxxxxx.xxx.xx
01286 679***
Business Card
www.gwynedd.gov.uk
GWYNEDD 28
CORPORATE GUIDELINES
8.0 CLOTHING
Clothing 
On clothing the logo and the website address must be clearly and consistently
positioned.This serves to heighten awareness of the Council and to promote
the Gwynedd brand.
For outerwear and high visibility clothing the logo is positioned on the left
breast on the front. Previous guidelines apply with regard to the colour of
the background.
www.gwynedd.gov.uk
www.gwynedd.gov.uk
60mm
200mm
Logo positioning outerwear 
Front recommended size 
Back recommended size 
& high visibility clothing
www.gwynedd.gov.uk
GWYNEDD 29
CORPORATE GUIDELINES



 
8.0 CLOTHING
www.gwynedd.gov.uk
www.gwynedd.gov.uk
www.gwynedd.gov.uk
Clothing 
www.gwynedd.gov.uk
For leisurewear the logo appears on the front left breast as shown. If
appearing on a coloured background a white keyline should surround
Morwrol Maritime
and back the logo. When a sponsor logo is present this should
appear on the right breast where possible
Where there is a need to include additional w
www.gwynedd.gov.uk
ording on clothing to
www.gwynedd.gov.uk
describe specific duties i.e. "Cynnal a Chadw Maintenance & Repair",
Sponsor logo positioning
"Morwrol Maritime" "Tai Housing" "Hamdden Leisure", this should be
Morwrol Maritime
inserted in font Gill Sans, size 18pts, colour white or green, depending
on colour of the clothing, above the Council logo.
Morwrol Maritime
Morwrol Maritime
The Comminications Unit should be consulted whenever a new
design is to be produced.
Morwrol Maritime
Morwrol Maritime
Polo shirts 
Logo positioning 
www.gwynedd.gov.uk
on trousers
GWYNEDD 30
CORPORATE GUIDELINES

9.0 ELECTRONIC
Email
All e-mails sent out by the Council should follow a standard format.This will
introduce consistency in communications and allow people access to further
information if they wish to follow up the communication using other means.
Signatures should be set to with the following information in the format below.
A N Other
Pennaeth Cefnogaeth Gofal Cwsmer
------------------------------------------------------------------------------------------------------------
xxxxxxx@xxxxxxx.xxx.xx | t 01286 ****** | f 01286 ****** | www.gwynedd.gov.uk
------------------------------------------------------------------------------------------------------------
Cyngor Gwynedd Council | Stryd y Jêl | Caernarfon | Gwynedd | LL55 1SH
------------------------------------------------------------------------------------------------------------
Followed by Gwynedd’s standard privacy information that relates to electronic
communication.
www.gwynedd.gov.uk
GWYNEDD 31
CORPORATE GUIDELINES


10 SIGNAGE
Signage
Signage produced should follow guidelines as outlined previously in respect
of colour, logo positioning, blocks and fonts. Care should be taken to ensure
the signage is consistent with the Gwynedd brand.
GWYNEDD
SIOP GWYNEDD
PLAS SILYN
www.gwynedd.gov.uk
DERBYNFA
RECEPTION
CANOLFAN HAMDDEN
www.gwynedd.gov.uk
LEISURE CENTRE
 STAD DDIWYDIANNOL
www.gwynedd.gov.uk
CAE SYNTHETIG
SYNTHETIC PITCH
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Sed eu wisi quis dui ultricies rhoncus. Maecenas ut arcu. 
Cras in consectetuer adipiscing libero.
www.gwynedd.gov.uk
Signage
www.gwynedd.gov.uk
GWYNEDD 32
CORPORATE GUIDELINES
 
11 CONTACT DETAILS
Contact Details
The purpose of this document is to provide guidelines for the consistent and
Files and templates are available on disc from the Communications Unit in
correct use of the new Gwynedd brand. Should you require any further
both Mac and PC format. Files are also downloadable direct from the
information regarding producing materials and using the logo please contact:
Communications Unit pages on the Council intranet
The Communcations Unit
http://mewnrwyd.gwynedd.gov.uk/
Tel:
01286 679 323
Fax:
01286 679 488
Communications Department
Email: xxxxx@xxxxxxx.xxx.xx
Gwynedd Council,
Council Offices,
Shirehall Street,
Caernarfon,
Gwynedd, LL55 1SH
The Printroom
Gwynedd Council,
Council Offices,
Shirehall Street,
Caernarfon,
Gwynedd, LL55 1SH
www.gwynedd.gov.uk
GWYNEDD 33
CORPORATE GUIDELINES