Communication
Directorate
2 Marsham Street
London
SW1P 4DF
www.homeoffice.gov.uk
Our ref: 65966
Date: 11/10/2021
Dear Andrew Poelstra (xxxxxxxxxxxxxxxxxxxxxxx@xxxxxxxxxxxxxx.xxx),
Freedom of Information Request reference: 65966
Thank you for your e-mail of 8 September 2021 in which you requested the cost of the
upcoming ad campaign directed at Facebook's end-to-end encryption proposal, including:
a) The total payment to M&C Saatchi, cited in a recent Times article
b) The total payment to any other ad agencies as part of this campaign
Your request has been handled as a request for information under the Freedom of
Information Act 2000. I can confirm that the Home Office holds the information that you
have requested. I am able to disclose that, at the time of writing this letter, no payment has
been made to M&C Saatchi. Under current plans, c.£534,000 is allocated for this
campaign. Approximately £56,000 of that wil be used to support campaign evaluation
through an independent research agency. No other ad agencies are involved in the
campaign.
If you are dissatisfied with this response you may request an independent internal review
of our handling of your request by submitting a complaint within two months to
xxxxxxxxxxx@xxxxxxxxxx.xxx.xx, quoting reference
65966. If you ask for an internal review,
it would be helpful if you could say why you are dissatisfied with the response.
As part of any internal review the Department's handling of your information request would
be reassessed by staff who were not involved in providing you with this response. If you
were to remain dissatisfied after an internal review, you would have a right of complaint to
the Information Commissioner as established by section 50 of the FOIA.
A link to the Home Office Information Rights Privacy Notice can be found in the following
link. This explains how we process your personal information:
https://www.gov.uk/government/publications/information-rights-privacy-notice
Yours sincerely,
Home Office
