This is an HTML version of an attachment to the Freedom of Information request 'Social media marketing during Covid-19'.

Chris McNabb 
EIS Head of Communications 
Stormont Castle 
BT4 3TT 
Tel: 02890 378003 (ext 88003) 
Gordon Miller                                  10 May 2021 
Dear Mr Miller, 
I am writing in relation to your Freedom of Information request of 20 April 2021.  
You asked for a breakdown of social media marketing spend, broken down to each 
platform, promoting content that is specifically relating to Covid-19. 
To expedite a speedier resolution to your request I am responding to you under 
normal course of business. 
As the COVID-19 pandemic has developed, the need to provide clear, public health 
advice and information regarding coronavirus restrictions, to people living in Northern 
Ireland has been vitally important in helping to control the spread of the virus. 
The Covid-19 spend on social media in the 2020/2021 financial year was as follows: 
 Facebook: 
 Instagram: 
 Twitter: 
 Snapchat: 
 TikTok: 
  Total Spend: £104,919.12 
I hope this is the information you seek. 
However, should you still require a formal response from the Executive Office under 
the provisions of the Freedom of Information Act 2000 reiterating the above, please 
let us know.