This is an HTML version of an attachment to the Freedom of Information request 'GO LEFT Smart Motorway Safety Campaign'.



 
 
 
 
 
 
 
Our Reference: 
101922  
Motorway Development Division 
Your Reference:  735678-6a53f13c 
Official Correspondence Team  
 
Highways England 
 
Woodlands 
Ms O Taylor  
Manton Lane 
By Email: request-735678-
Bedford 
xxxxxxxx@xxxxxxxxxxxxxx.xxx  
MK41 7LW 
 
 
12 April 2021 
 
Dear Ms Taylor  
 
Freedom of Information Act 2000 
 
Thank you for your request for information about the Go Left campaign dated 12 March 
2021. 
 
We have dealt with your request under the terms of the Freedom of Information Act 
2000. 
 
You asked us: 
The information I am after is the cost of the GO LEFT logo and a breakdown fo [sic] the 
advertising push costs estimated at £5m. 
 
The £5m Breakdowns campaign media spend has been planned during March and April 
2021:  
 
TV 
£2,184,766.00 
Video on Demand 
£385,547.00 
Audio 
£472,098.00 
Out of Home including digital and 
£839,285.00 
static posters 
Publishing 

£262,277.00 
Programmatic Display 
£157,366.00 
Digital Display 
£157,366.00 
Social 
£209,821.00 
Search 
£31,473.00 
Partnership 
£300,000.00  
 
You asked about the “cost of the GO LEFT logo”. If you are referring to the graphic used 
for “If you breakdown on a motorway, GO LEFT” (with the arrow on it), the cost of this 
was £6,000 to produce, with an additional £3,000 to adapt it across various channels, 
i.e. outdoor posters, TV, website adverts. 
 
 
 
 
 
 
Registered office Bridge House, 1 Walnut Tree Close, Guildford GU1 4LZ 
Highways England Company Limited registered in England and Wales number 09346363 
 


 
 
 
 
 
 
If you have any queries about this letter, please contact us by email: 
xxxx@xxxxxxxxxxxxxxx.xx.xx. Please kindly quote reference number 101922 in any 
future communications. 
 
If you are unhappy with the way we have handled your request you may ask for an 
internal review. Our internal review process is available at: 
https://www.gov.uk/government/organisations/highways-england/about/complaints-
procedure 
 
If you require a print copy, please phone the Information Line on 0300 123 5000; or e-
mail xxxx@xxxxxxxxxxxxxxx.xx.xx.  
 
If you are not content with the outcome of the internal review, you have the right to 
apply directly to the Information Commissioner for a decision. The Information 
Commissioner can be contacted at: 
 
            Information Commissioner’s Office  
            Wycliffe House  
            Water Lane 
            Wilmslow 
            Cheshire 
            SK9 5AF 
 
Yours sincerely 
 
Motorway Development Division  
Official Correspondence Team 
  

 
 
 
 
 
 
Registered office Bridge House, 1 Walnut Tree Close, Guildford GU1 4LZ 
Highways England Company Limited registered in England and Wales number 09346363