Our Reference:
101922
Motorway Development Division
Your Reference: 735678-6a53f13c
Official Correspondence Team
Highways England
Woodlands
Ms O Taylor
Manton Lane
By Email: request-735678-
Bedford
xxxxxxxx@xxxxxxxxxxxxxx.xxx
MK41 7LW
12 April 2021
Dear Ms Taylor
Freedom of Information Act 2000
Thank you for your request for information about the Go Left campaign dated 12 March
2021.
We have dealt with your request under the terms of the Freedom of Information Act
2000.
You asked us:
The information I am after is the cost of the GO LEFT logo and a breakdown fo [sic] the
advertising push costs estimated at £5m.
The £5m Breakdowns campaign media spend has been planned during March and April
2021:
TV
£2,184,766.00
Video on Demand
£385,547.00
Audio
£472,098.00
Out of Home including digital and
£839,285.00
static posters
Publishing
£262,277.00
Programmatic Display
£157,366.00
Digital Display
£157,366.00
Social
£209,821.00
Search
£31,473.00
Partnership
£300,000.00
You asked about the “cost of the GO LEFT logo”. If you are referring to the graphic used
for “If you breakdown on a motorway, GO LEFT” (with the arrow on it), the cost of this
was £6,000 to produce, with an additional £3,000 to adapt it across various channels,
i.e. outdoor posters, TV, website adverts.
Registered office Bridge House, 1 Walnut Tree Close, Guildford GU1 4LZ
Highways England Company Limited registered in England and Wales number 09346363
If you have any queries about this letter, please contact us by email:
xxxx@xxxxxxxxxxxxxxx.xx.xx. Please kindly quote reference number 101922 in any
future communications.
If you are unhappy with the way we have handled your request you may ask for an
internal review. Our internal review process is available at:
https://www.gov.uk/government/organisations/highways-england/about/complaints-
procedure
If you require a print copy, please phone the Information Line on 0300 123 5000; or e-
mail xxxx@xxxxxxxxxxxxxxx.xx.xx. If you are not content with the outcome of the internal review, you have the right to
apply directly to the Information Commissioner for a decision. The Information
Commissioner can be contacted at:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Yours sincerely
Motorway Development Division
Official Correspondence Team
Registered office Bridge House, 1 Walnut Tree Close, Guildford GU1 4LZ
Highways England Company Limited registered in England and Wales number 09346363