UNIVERSITY OF OXFORD
University Offices, Wellington Square, Oxford OX1 2JD
03 October 2019
Reply to request for information under the Freedom of Information Act
Your email of 7 September 2019
Under the Freedom of Information Act, can you please tell me how much money you
spent on advertising for clearing in 2019.
Can you please provide subtotals for the following categories (feel free to break them
down further if that's appropriate):
3. Google - that is, search advertising
7. Other social networks (please specify) 8. Amazon 9. Online - that is, on websites
excluding social networks, or those websites those listed above (this includes
advertising using Google's ad network) 10. Television 11. National newspapers 12.
Local newspapers 13. Magazines 14. Posters and billboards 15. Radio 16. Public
Can you also provide an example of an ad in each of the above formats.
For the online forms of advertising, can you also tell me how many clicks each
advertisement received. Can you also provide any other data you have which indicates
the engagement with each ad.
For Google advertising, can you list which keywords you advertised against. Can you
please indicate the cost-per-click in each case.
For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom
Dear Mr Manthorpe,
I write in reply to your email requesting the above information.
The University of Oxford does not participate in Clearing, therefore no money was spent on advertising for
Clearing in 2019.
Yours sincerely, FOI OXFORD