This is an HTML version of an attachment to the Freedom of Information request 'Bounty'.

Bounty Staff Code of Conduct
We are proud of our employees and we are 
  CHILD BENEFIT FORM – The provision of the HMRC Child 
committed to ensuring that every mum we meet 
Benefit form in Bounty Newborn packs allows parents to apply 
experiences an excellent bedside service. 
for Child Benefit as soon as their child is born. Staff should make 
clear that there is no requirement for mums to join Bounty in 
Bounty services are offered on the basis of choice. This 10-point Code 
order to receive the free Bounty pack or the Child Benefit form. 
ensures that ALL Bounty staff respect mums’ freedom to choose and 
Should a mum decline to receive a Bounty pack, Bounty staff 
that privacy and dignity is respected at all times. 
will offer to leave a separate Child Benefit form with her for her 
convenience, or direct her to its location online. 
1    IDENTIFICATION & COURTESY – Staff always wear Bounty 
branded blouse uniform and clearly visible name badge at all 
  BOUNTY PHOTO – In some hospitals our staff also offer mums 
times. They must introduce themselves each day at the maternity 
the opportunity to have a professional newborn photo session. 
ward reception, and ask the ward staff to confirm which mums 
They must take pride in offering the highest quality portraits. Any 
they can or cannot visit. 
mum who chooses to have her baby photographed can receive a 
free photo gift and the option to purchase photo packages. IM-
  HYGIENE/CROSS INFECTION – All staff must use hospital 
PORTANT - Mums are under no obligation to take up the service. 
provided hand sanitizer and/or wash hands between visiting each 
Staff must make this fact clear, and also offer mums the option 
mum. Staff must not wear jewellery and hair longer than shoul-
to wait until they get home before they make a purchase. 
der-length must be tied back and clothing kept above the elbow. 
10    CONTACT WITH THE BABY – Is only necessary where hospitals 
3    SLEEPING AND FEEDING – Staff will not interrupt mums who 
permit Bounty Photo services.  Photographers must ALWAYS fol-
are sleeping or eating. They will also not interrupt mums when 
low hospital policy and always seek permission from mum before 
they are feeding their baby or in skin-to-skin contact with them. 
positioning her baby to be photographed. 
4    PERSONAL  CONDUCT – Staff will display warmth and compas-
sion at all times and never pass comment or opinion that could 
be misinterpreted by parents. 
  UNICEF BABY FRIENDLY INITIATIVE (BFI) COMPLIANCE 
– Staff will not volunteer advice relating to breast or formula 
feeding. We will always refer mum to ward staff to provide advice. 
Bounty fully supports BFI requirements. 
  PRIVACY & DIGNITY– Staff must respect mums’ personal 
space at the bedside, as well as the personal space of her partner 
and family. If the curtains are drawn, staff must never draw them 
back or peep around the curtain uninvited. They should first 
inform mum of their presence through the curtain and offer to 
come back later if mum would prefer. 
7    JOINING BOUNTY & PERMISSION TO CONTACT – In addi-
tion to giving all mums a free Bounty Newborn pack, staff ask 
mum if she also wishes to join Bounty (if she hasn’t already) and 
check if she would like to give her permission to be contacted in 
IMPORTANT
future by Bounty and its carefully selected partners. 
Employment at Bounty is dependent on adherence to this Code of 
IMPORTANT – Choosing to become a Bounty Club member and 
Conduct at all times. 
giving permission to be contacted is NOT a condition for receiving the 
Complaints about staff are taken very seriously and will be fully investi-
Bounty pack. Staff should never give the impression that mum must 
gated by HR with managers and any individuals concerned. 
become a Bounty member in order to receive a pack. Staff should 
In the spirit of openness, any member of staff who believes they 
make clear that they only need mum’s name and address only to 
may have inadvertently breached this Code is encouraged to self-re-
record that a pack has been given.
port directly to their manager as soon as possible.