Bounty Staff Code of Conduct
We are proud of our employees and we are
8 CHILD BENEFIT FORM – The provision of the HMRC Child
committed to ensuring that every mum we meet
Benefit form in Bounty Newborn packs allows parents to apply
experiences an excellent bedside service.
for Child Benefit as soon as their child is born. Staff should make
clear that there is no requirement for mums to join Bounty in
Bounty services are offered on the basis of choice. This 10-point Code
order to receive the free Bounty pack or the Child Benefit form.
ensures that ALL Bounty staff respect mums’ freedom to choose and
Should a mum decline to receive a Bounty pack, Bounty staff
that privacy and dignity is respected at all times.
will offer to leave a separate Child Benefit form with her for her
convenience, or direct her to its location online.
1 IDENTIFICATION & COURTESY – Staff always wear Bounty
branded blouse uniform and clearly visible name badge at all
9 BOUNTY PHOTO – In some hospitals our staff also offer mums
times. They must introduce themselves each day at the maternity
the opportunity to have a professional newborn photo session.
ward reception, and ask the ward staff to confirm which mums
They must take pride in offering the highest quality portraits. Any
they can or cannot visit.
mum who chooses to have her baby photographed can receive a
free photo gift and the option to purchase photo packages. IM-
2 HYGIENE/CROSS INFECTION – All staff must use hospital
PORTANT - Mums are under no obligation to take up the service.
provided hand sanitizer and/or wash hands between visiting each
Staff must make this fact clear, and also offer mums the option
mum. Staff must not wear jewellery and hair longer than shoul-
to wait until they get home before they make a purchase.
der-length must be tied back and clothing kept above the elbow.
10 CONTACT WITH THE BABY – Is only necessary where hospitals
3 SLEEPING AND FEEDING – Staff will not interrupt mums who
permit Bounty Photo services. Photographers must ALWAYS fol-
are sleeping or eating. They will also not interrupt mums when
low hospital policy and always seek permission from mum before
they are feeding their baby or in skin-to-skin contact with them.
positioning her baby to be photographed.
4 PERSONAL CONDUCT – Staff will display warmth and compas-
sion at all times and never pass comment or opinion that could
be misinterpreted by parents.
5 UNICEF BABY FRIENDLY INITIATIVE (BFI) COMPLIANCE
– Staff will not volunteer advice relating to breast or formula
feeding. We will always refer mum to ward staff to provide advice.
Bounty fully supports BFI requirements.
6 PRIVACY & DIGNITY– Staff must respect mums’ personal
space at the bedside, as well as the personal space of her partner
and family. If the curtains are drawn, staff must never draw them
back or peep around the curtain uninvited. They should first
inform mum of their presence through the curtain and offer to
come back later if mum would prefer.
7 JOINING BOUNTY & PERMISSION TO CONTACT – In addi-
tion to giving all mums a free Bounty Newborn pack, staff ask
mum if she also wishes to join Bounty (if she hasn’t already) and
check if she would like to give her permission to be contacted in
IMPORTANT
future by Bounty and its carefully selected partners.
Employment at Bounty is dependent on adherence to this Code of
IMPORTANT – Choosing to become a Bounty Club member and
Conduct at all times.
giving permission to be contacted is NOT a condition for receiving the
Complaints about staff are taken very seriously and will be fully investi-
Bounty pack. Staff should never give the impression that mum must
gated by HR with managers and any individuals concerned.
become a Bounty member in order to receive a pack. Staff should
In the spirit of openness, any member of staff who believes they
make clear that they only need mum’s name and address only to
may have inadvertently breached this Code is encouraged to self-re-
record that a pack has been given.
port directly to their manager as soon as possible.