Air Command Secretariat
Headquarters Air Command
Royal Air Force
20171002-FOI 08779 RAFFAL
Mr Harry Raffal [by email]
5 October 2017
Dear Mr Raffal
Thank you for your email of 7 September, which has been considered to be a request for
information under the Freedom of Information (FOI) Act 2000; I have been asked to reply on
behalf of the Ministry of Defence (MOD).
In your email you requested the following:
“To limit the scope of the request I am seeking details which relate to a 'recruitment
strategy'…As an example if the RAF has maintained an Internet Steering Committee
which has discussed how to use the RAF website as a recruitment tool I would be
greatly interested in the document.
If this is still too broad to bring it in line with the cost limit then I would ask that you
limit the request to produce the documents requested in the original request which
relate to the 'Be Part of The Story' (BPotS) campaign.
If the request is limited to the BPotS campaign I would be grateful if you can also
indicate the earliest available records still held by the RAF in relation to the RAF's
internet presence, relevant to this request or not, in order to shape future requests.”
A search has now been completed within the MOD, and some information in scope of your
request is held.
No information is held in relation to an “Internet Steering Committee”, or a similar committee
that may have discussed how to use the Royal Air Force (RAF) website as a recruitment tool.
Some information relating to the “Be Part of the Story” campaign is held. Please find
attached, at Annex A, a RAF Internal Briefing Note about the campaign. I have to advise you
that, under Section 21 of the FOI Act some of this information is exempt from release as it is
reasonably accessible to you by other means. Archived articles about the campaign may be
found on the RAF website at www.raf.mod.uk/news/.
Two such articles may be found at the
following links: www.raf.mod.uk/news/archive.cfm?storyid=93AFBC95-5056-A318-A833B9EF477BCF5B
With regard to the earliest available records held by the RAF in relation to its internet
presence, a search has shown that the earliest available document is an archived news
article from 15 July 1997.
Under Section 16 of the FOI Act (the duty to provide advice and assistance), while the RAF
has retained some information relating to the RAF website from 1997, the RAF operates
under the MOD’s guidelines on managing information and, depending on the business need,
other documents since that date may have been destroyed in accordance with MOD
If you have any queries regarding the content of this letter, please contact this office in the
If you wish to complain about the handling of your request, or the content of this response,
you can request an independent internal review by contacting the Information Rights
Compliance team, Ground Floor, MOD Main Building, Whitehall, SW1A 2HB (e-mail CIO-
email@example.com). Please note that any request for an internal review should be made within
40 working days of the date of this response.
If you remain dissatisfied following an internal review, you may raise your complaint directly
to the Information Commissioner under the provisions of Section 50 of the Freedom of
Information Act. Please note that the Information Commissioner will not normally investigate
your case until the MOD internal review process has been completed. The Information
Commissioner can be contacted at: Information Commissioner’s Office, Wycliffe House,
Water Lane, Wilmslow, Cheshire, SK9 5AF. Further details of the role and powers of the
Information Commissioner can be found on the Commissioner's website at https://ico.org.uk/.
Air Command Secretariat
08 Aug 12
RAF RECRUITING ADVERTISING CAMPAIGN
Commencement of a new wave of RAF recruiting advertising.
Despite the drawdown in the RAF, there remains a constant need to recruit as the RAF is a
base rank-fed organisation.
Recruiting levels are, though, suppressed as part of the drawdown process.
The public need to be made aware that the RAF is still recruiting.
A new wave of RAF regular recruitment advertising is due to start on 13 Aug 12. The
campaign will feature television advertising, television sponsorship with supporting website and
Details of RAF Careers remains available via the RAF Careers website:
Despite the ongoing drawdown of the RAF, there remains a constant need to recruit new
personnel into the Service – albeit it at a reduced rate at the moment as a result of the drawdown.
In order to maintain interest in careers in the RAF amongst the key audience for recruiting (16-24
year olds), it is necessary to conduct targeted marketing and advertising.
A new wave of RAF Recruiting advertising will start on 13 Aug 12. A key component of the
campaign will be the month-long screening of a 30 second television advertisement. The
advertisement forms part of “The Be Part of the Story” campaign and features a pers spt JNCO
who was involved in the evacuation from Lebanon 6 years ago. By selecting the “evacuation”
advertisement, the RAF will be able to convey the message the RAF is recruiting and, by being
fronted by a female, it will help convey the RAF’s diversity message. Whilst the scenario is not
contemporary, the very fact that it conveys a real story adds weight to it. Moreover, it shows the
RAF in a humanitarian role. The advertisement has supporting digital advertising which will
support the campaign. Moreover, the advertisement will be followed in Sep and Oct by a
television sponsorship campaign. Such sponsorship will entail the RAF sponsoring a series of
programmes on Channel 5.
The advertisement and following sponsorship package are powerful and send a strong message
that the RAF offers excellent careers and is at the forefront of operations. .
Further information about RAF Careers can be found at the RAF Careers website:
via unit Chf Clks or from any AFCO.