Eastbourne Pier Business Case
Project Application
Please complete each section below referring where necessary to the explanatory notes at
Appendix 1. Please limit your response to 4 pages plus any additional spreadsheets etc for
financial details and timetables etc.
1. Project Title
The Coastal Cultural Route (with Eastbourne at its Heart)
Lead organisation:
Eastbourne
UnLtd Chamber of Commerce & Edeal
7 Hyde Gardens, Eastbourne BN21 4PN
01323 641144
xxxx@xxxxx.xxx.xx
In partnership with:
The Eastbourne Hospitality Association
Towner
Stephen Lloyd MP
The Eastbourne Town Team
Friends of Seaside Rec
Driving Devonshire Forward
Eastbourne Borough Council
Eastbourne Arts Festival
Eastbourne History
EBNow
Brighton University and Sussex Downs Col ege
The Underground Theatre
Edeal Enterprise Agency and
The Town Centre Management Team
The Al iance of Chambers in East Sussex (ACES)
2. Objectives
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Create “Art in the Air” - Installations in Eastbourne’s Open Spaces
To create an anchor for the Coastal Cultural Trail we would like to invite artists from
Eastbourne, the South East and from arts colleges to create striking outdoor art
installations in some or all of the following locations:
Wilmington Square
Marine Parade Road Devonshire Ward
Seaside Rec Devonshire Ward
Howard Square
The Seafront and Promenade
Princes Park
Gildredge Park
Motcombe Gardens
Hyde Gardens
This is a more long term project but is an integral part of the Coastal Cultural Route.
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Support and broaden the “Coastal Cultural Route”
To broaden the planned route we would like to add these attractions to the planned
Coastal Cultural Route;
Art in the Air
Virginia Wolff’s Monks House in Rodmell;
Glyndebourne;
Charleston Farmhouse;
Farley’s Farm Chiddingly;
The Underground Theatre
Pub poetry readings and
Musical events
These attractions would be added to the route that already includes Towner, De La Warr
and Jerwood so we can develop a first class cultural route with a broad base of
attractions for all ages and cultural interests. This route will include the best cultural
attractions and top quality hotels and restaurants with Eastbourne at its heart.
We would also like to promote the more quirky offerings available like the existing Arts
Festivals in Eastbourne, Lewes and Hastings, pub poetry readings, music events and
comedy nights.
3. Strategic Fit
ArtintheAir
This would involve the whole Eastbourne community in choosing and judging bids from a
variety of artists and colleges. Each artist or art college would have to bid for a sum of
money to create a permanent work of art to go in one of the spaces detailed above.
Those bids would be scrutinised by the steering committee and the shortlisted bids would
be communicated through local channels to local people who would vote online for their
preferred options.
Coastal Cultural Route
This would link communities in Lewes, Eastbourne, Bexhill and Hastings with rural
communities to promote their cultural activities at all levels. It would promote our rich
cultural heritage and communicate current cultural events to a global market.
4. Interdependencies
At this stage we have discussed the project with the Eastbourne Hospitality Association,
Towner, The Town Team, Big Local and Eastbourne History. It will dovetail into and open
up the Coastal Cultural Trail which only includes Towner, De la Warr and Jerwood at this
stage. It will also dovetail into the EBNow project and the Eastbourne History project.
We have good links with all the partners above and would use these to the full to develop
and communicate the project.
5. Achievability and Options Appraisal
Art in the Air will be a flexible open air exhibition. It may include just one major
installation in Wilmington Square with a series of semi-permanent displays elsewhere. Or
a series of permanent features in the open spaces across Eastbourne as listed.
We will prioritise and agree the open spaces detailed with EBC. We would suggest the
top priority would be Wilmington Square to link the new Devonshire Park development
with the Wish Tower and seafront. This is followed by the two Devonshire Ward locations
to encourage visitors to Seaside Road and Seaside.
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Local artists will be chosen with care before they go forward to a public vote by the
steering group. This will be based on the achievability and artistic value of each artwork.
Detailed bids will be put in for each installation. Once artists are selected a small
payment will be issued up front to contribute towards materials but payment in full will
only be made once the artwork is fully completed and installed.
6.Affordability, Cost Benefit, Cost risks, Added Value
£100,000 for Art in the Air to create a series of up to 9 permanent art installations in
important locations throughout Eastbourne
£4000 for a website for Art in the Air
£12000 for PR, social media and web maintenance
£10000 for management of the project.
Total cost £126,000
Once the art is in place and the websites are created, annual communications will cost
£10,000 and will be paid for by sponsorship and EBC match funding.
This will create Eastbourne as the cultural hub of the South East attracting large numbers
of visitors from the South East, Europe and beyond.
The risk of non-completion of art installations will be reduced by limiting all work to 6
months and holding 90% of the funding back until the work is completed. Failure to
complete and install the artwork within 6 months will mean the next artist on the waitlist
is commissioned and no further payment will be made for the uncompleted work.
The Cultural Trail can be completed by sponsorship without a grant but Art in the Air will
require significant funding and control.
7. Delivery Timetable
ArtintheAir
The steering group will be agreed by March 2015. Initial communications will invite bids
by June 2015. Bids will be assessed by September 2015. Planning permission will be
applied for from October 2015. Art will be commissioned after planning is obtained and
will be completed by 2017.
Broadened Coastal Cultural Trail
This will be completed in 2015 and will communicate the development of ArtintheAir.
8. Risks
The project cannot be completed without a grant.
Completion of the project will benefit hotels, restaurants and other business in
Eastbourne and will not disadvantage other aspects of the economy.
It will involve the whole community and is likely to attract cross party support.
The project will need close management control and is subject to planning permission.
We believe this is likely to be given.
The project is economically sustainable long term and will lead to further events and
activity to bring visitors to the town out of season.
9. Exit strategy
90% of the project will be paid only when there is an outcome and is therefore financially
sustainable.
On going management of associated projects will be funded by sponsorship and match
funded by EBC on agreement.
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Appendix 1
Explanatory Notes
1. The grant has broadly been allocated to support the tourism regeneration of
Eastbourne and mitigate the impact of the fire. Consider how the project will
address a proven need; stimulate regeneration and renewal of the town and
complement existing plans and projects.
2. How will the project contribute to the DCLG Vision and local objectives; see
DCLG Business Plan and EBC Corporate plan at the following links:
https://www.gov.uk/government/uploads/system/uploads/attachment_data/fil
e/7510/CLG-Business-Plan1.pdf
http://www.eastbourne.gov.uk/EasysiteWeb/getresource.axd?AssetID=210648
&type=full&servicetype=Inline&filename=/corporateplanrefresh1415pdf.pdf
3. Is the project unlikely to be achieved without grant support? Can the project
deliver a good return on investment and Value for Money? Will the project
create burdensome legacy revenue/operational costs? Will the project lever in
additional investment and resources? Has there been an allowance for inflation
and contingencies?
4. Consider the following;
a. would the project be achieved without grant?
b. will the project significantly disadvantage other aspects of local
economy?
c. is the project likely to have broad based political and community
support?
d. is the project legally, technically and practically deliverable?
e. if planning permission is required, is this likely to be approved?
f. will the project be economically sustainable?
If you would like support in completing the application then Paul Quanstrom is
available to assist. Paul’s contact details are:-
Email:
xxxx.xxxxxxxxx@xxxxxxxxxx.xxx.xx
Phone: 01323415375/07977502582
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