This is an HTML version of an attachment to the Freedom of Information request 'Haringey New Logo & Rebranding - Haringey Brand Guidelines'.

Typography

Typography 
Effra
Effra Medium
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JjKkLlMmNnOoPpQq 
RrSsTtUuVvWwXxYyZz 
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Effra Light
AaBbCcDdEeFfGgHhIi 
JjKkLlMmNnOoPpQq 
RrSsTtUuVvWwXxYyZz 
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If Effra is not available, use Helvetica Bold and Light.

Typography 
Usage
Effra medium should be 
used for al  titlings, headings, 
sub headings and highlighted 
information.
Effra light should be used for 
everything else. It is important 
that all typography is set in 
sentence case and written in a 
consistent, clear tone of voice.
EE
See the ‘Putting it all together’ and ‘Gal ery’ 
for examples of usage. 

Typography 
Colours
Headings and key messaging 
above 12pt, can appear in any 
of the Haringey brand colours. 
For body copy, small print or anything else 
appearing below 12pt, 100% process black should be 
used in order to avoid registration issues and aid clarity.