If Effra is not available, use Helvetica Bold and Light.
Effra medium should be
used for al titlings, headings,
sub headings and highlighted
Effra light should be used for
everything else. It is important
that all typography is set in
sentence case and written in a
consistent, clear tone of voice.
See the ‘Putting it all together’ and ‘Gal ery’
for examples of usage.
Headings and key messaging
above 12pt, can appear in any
of the Haringey brand colours.
For body copy, small print or anything else
appearing below 12pt, 100% process black should be
used in order to avoid registration issues and aid clarity.