This is an HTML version of an attachment to the Freedom of Information request 'Haringey New Logo & Rebranding - Haringey Brand Guidelines'.

Imagery

Imagery 
Overview
Haringey is a varied and vibrant place, 
both in people and environments. 
The photography needs to represent this. 
It should be honest, positive and celebratory. 
Capture moments of peoples lives as they go 
about  them, avoiding overly staged scenes, 
be authentic. Show the variation in 
environments and locations, from the calm 
of Alexandra Park to the buzz of Tottenham’s 
markets. Reflect the positivity felt 
and inspire a sense of energy by 
ensuring al  imagery is bright and natural.





Imagery 
Colour





Imagery 
Tonal





Imagery 
People
At work
Having fun
Being creative
Living our lives





Imagery 
People
Playing with friends
Telling our story
Sharing knowledge
Learning new skills





Imagery 
Environment
Bustling markets
Great food
Relaxing in the park
Passionate crowds





Imagery 
Environment
Celebrations
Great pubs
Creativity
Fantastic concerts

Imagery 
Summary
Vibrant 
Varied 
Honest 
Authentic 
Positive 
Friendly 
Celebratory 
Energy and buzz 
Potential 
Bright 
Natural