Request for advertising and marketing expenditure

The request was partially successful.

Sriram Chandrasekaran

Dear Harper Adams University,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Sriram Chandrasekaran

FOI, Harper Adams University

Dear Sriram,
Thank you for your request under the FOIA.
We believe that we are exempt from responding to some or all the
information you are requesting by reason of S43 of the FOIA: protecting
commercial interests of person, third parties and public authorities.  We
will be providing you with our response as soon as we are able, to include
information on the basis for any claimed exemption.
Kind regards

Georgina Porter 

Legal and FOI Adviser 

 

 

[1]HAU_full_wordmarque_HBlue_jpeg

Newport,

Shropshire,

TF10 8NB

 

harper.ac.uk

01952 815330

Availability: I am working  from home at present. My core hours are
08:00-12:00 every day, but if you wish to contact me at other times please
leave a message via Teams or on 07952 355652.

--------------------------------------------------------------------------

From: Sriram Chandrasekaran <[FOI #742736 email]>
Sent: 30 March 2021 12:41
To: FOI <[Harper Adams University request email]>
Subject: Freedom of Information request - Request for advertising and
marketing expenditure
 
Dear Harper Adams University,

I am writing to make an open government request for all the information to
which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing
expenditure by line item. If this could be submitted as an excel that
would be much appreciate. Ideally this would cover the following
questions:
1. What has been the total annual budget for marketing over the last 5
years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how
much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed
marketing services, content creators, self-service platforms) and how is
the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and
how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how
much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could
contact me. If any of this information is already in the public domain,
please can you direct me to it, with page references and URLs if
necessary.
I understand that you are required to respond to my request within the 20
working days after you receive this letter. I would be grateful if you
could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Sriram Chandrasekaran

-------------------------------------------------------------------

Please use this email address for all replies to this request:
[FOI #742736 email]

Is [Harper Adams University request email] the wrong address for Freedom of Information
requests to Harper Adams University? If so, please contact us using this
form:
[2]https://www.whatdotheyknow.com/change_re...

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the internet. Our privacy and copyright policies:
[3]https://www.whatdotheyknow.com/help/offi...

For more detailed guidance on safely disclosing information, read the
latest advice from the ICO:
[4]https://www.whatdotheyknow.com/help/ico-...

Please note that in some cases publication of requests and responses will
be delayed.

If you find this service useful as an FOI officer, please ask your web
manager to link to us from your organisation's FOI page.

show quoted sections

FOI, Harper Adams University

1 Attachment

Dear Sriram,

Further to our recent correspondence, we have responded to your requests
for information under the FOIA in the text of your email below.

 

You will note we have only responded to Q1.  We are claiming an exemption
regarding the remaining questions under S43 of the FOIA on grounds of
Commercial Interest.  The information you request is not common knowledge
and the release of that information is likely to be prejudicial or harmful
to the University's commercial interests.   Disclosure could undermine the
market and affect our financial stability, which is not in the public
interest. 

I hope you understand the reasons for claiming the exemption. However,  if
you are dissatisfied, you may ask for the decision to be reviewed by
either contacting us by email: [1][Harper Adams University request email] or by writing
to:  

Dr C Baxter, University Secretary 

Newport,  

Shropshire,  

TF10 8NB  

  

I am attaching our complaints procedure for your information. 

  

Kind regards 

 

 

Georgina Porter 

Legal and FOI Adviser 

 

 

[2]HAU_full_wordmarque_HBlue_jpeg

Newport,

Shropshire,

TF10 8NB

 

harper.ac.uk

 

 

------------------------------------------------------------------------

From: Sriram Chandrasekaran
<[3][FOI #742736 email]>
Sent: 30 March 2021 12:41
To: FOI <[4][Harper Adams University request email]>
Subject: Freedom of Information request - Request for advertising and
marketing expenditure

 

Dear Harper Adams University,

I am writing to make an open government request for all the information to
which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing
expenditure by line item. If this could be submitted as an excel that
would be much appreciate. Ideally this would cover the following
questions:
1. What has been the total annual budget for marketing over the last 5
years (2017-2021)?

 

2017/18  2018/19  2019/20  2020/21 
 £435,847  £370,504     £462,178  £419,740

 

 

             

2. How much of the marketing budget is spent on in-house marketing and how
much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed
marketing services, content creators, self-service platforms) and how is
the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and
how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how
much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could
contact me. If any of this information is already in the public domain,
please can you direct me to it, with page references and URLs if
necessary.
I understand that you are required to respond to my request within the 20
working days after you receive this letter. I would be grateful if you
could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Sriram Chandrasekaran

-------------------------------------------------------------------

Please use this email address for all replies to this request:
[5][FOI #742736 email]

Is [6][Harper Adams University request email] the wrong address for Freedom of Information
requests to Harper Adams University? If so, please contact us using this
form:
[7]https://www.whatdotheyknow.com/change_re...

Disclaimer: This message and any reply that you make will be published on
the internet. Our privacy and copyright policies:
[8]https://www.whatdotheyknow.com/help/offi...

For more detailed guidance on safely disclosing information, read the
latest advice from the ICO:
[9]https://www.whatdotheyknow.com/help/ico-...

Please note that in some cases publication of requests and responses will
be delayed.

If you find this service useful as an FOI officer, please ask your web
manager to link to us from your organisation's FOI page.

show quoted sections