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Request for advertising and marketing expenditure

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Dear Swansea University,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Nisha Gidwani

Hughes L.E., Swansea University

1 Attachment

Dear Nisha

 

I write to advise that I am in receipt of your request dated 30/03/2021,
for information relating to marketing and advertising spend.

 

This email confirms that your request has now been passed to the
University Compliance Officer who will review the contents of your request
and establish if a) your request is valid under the FOI Act and b) if any
further clarification is required from you to allow us to progress
further.

 

Should you wish to contact us regarding your request, please quote
reference number 232/20-21 on any correspondence. 

 

Kind Regards

 

Lisa Hughes

 

(Nodwch mai fy nyddiau Rhyddid Gwybodaeth a Diogelu Data yw dydd Llun, Iau
a Gwener, a fy nyddiau Cymraeg yw dydd Mawrth a Mercher / Please note that
my FOI and DP days are Mondays, Thursdays and Fridays, and my Welsh days
are Tuesdays and Wednesdays)

 

Cynorthwyydd Cydymffurfiaeth y Brifysgol | University Compliance Assistant

(Rhyddid Gwybodaeth / Diogelu Data / Yr Iaith Gymraeg) | (FOI / Data
Protection / The Welsh Language)

Swyddfa’r Is-Ganghellor | Vice-Chancellor’s Office

Adeilad yr Abaty | Abbey Building

Prifysgol Abertawe| Swansea University

Parc Singleton| Singleton Park

SA2 8PP

 

Ffon/Tel: 01792 513749

e-bost/Email: [1][email address]

 

Rhowch wybod i ni os hoffech dderbyn eich gohebiaeth yn Gymraeg. Rydym yn
croesawu gohebiaeth yn Gymraeg neu yn Saesneg. Ni fydd gohebu yn Gymraeg
yn arwain at oedi. | Let us know if you would like to receive
correspondence in Welsh. We welcome correspondence in Welsh or English.
Corresponding in Welsh will not lead to a delay.

 

Peidiwch ag argraffu'r e-bost hwn oni bai fod gwir angen gwneud hynny |
Please don't print this e-mail unless you really need to

 

Mae cynnwys yr e-bost hwn yn gyfrinachol a dim ond y derbynnydd a
fwriadwyd a ddylai ei ddarllen. Os derbynioch y neges mewn camgymeriad,
rhowch wybod i'r anfonydd a dilewch y neges. | The contents of this e-mail
are confidential and for the intended recipient only. If you have received
this message in error, please inform the sender and delete the message

 

Mae Prifysgol Abertawe yn elusen gofrestredig. Rhif.1138342 | Swansea
University is a registered charity. No. 1138342

 

 

References

Visible links
1. mailto:[email address]

Hughes L.E., Swansea University

2 Attachments

Dear Nisha

 

Your request has been considered under the provisions of the Freedom of
Information Act 2000 and our response is attached.

 

I trust this information is of assistance to you but please contact me if
you have any questions in relation to this response.

 

If you are dissatisfied with the University’s determination of your
application you may in the first instance request an internal review by
contacting Mrs Bev Buckley (Information Compliance Manager)
[1][email address]. Your request for internal review must be
made within 40 working days from the date of initial response.  

 

Please click on the link below for further information in relation to the
Freedom of Information Appeals process.

 

[2]https://www.swansea.ac.uk/about-us/compl...

 

Kind Regards

 

Lisa Hughes

 

(Nodwch mai fy nyddiau Rhyddid Gwybodaeth a Diogelu Data yw dydd Llun, Iau
a Gwener, a fy nyddiau Cymraeg yw dydd Mawrth a Mercher / Please note that
my FOI and DP days are Mondays, Thursdays and Fridays, and my Welsh days
are Tuesdays and Wednesdays)

 

Cynorthwyydd Cydymffurfiaeth y Brifysgol | University Compliance Assistant

(Rhyddid Gwybodaeth / Diogelu Data / Yr Iaith Gymraeg) | (FOI / Data
Protection / The Welsh Language)

Swyddfa’r Is-Ganghellor | Vice-Chancellor’s Office

Adeilad yr Abaty | Abbey Building

Prifysgol Abertawe| Swansea University

Parc Singleton| Singleton Park

SA2 8PP

 

Ffon/Tel: 01792 513749

e-bost/Email: [3][email address]

 

Rhowch wybod i ni os hoffech dderbyn eich gohebiaeth yn Gymraeg. Rydym yn
croesawu gohebiaeth yn Gymraeg neu yn Saesneg. Ni fydd gohebu yn Gymraeg
yn arwain at oedi. | Let us know if you would like to receive
correspondence in Welsh. We welcome correspondence in Welsh or English.
Corresponding in Welsh will not lead to a delay.

 

Peidiwch ag argraffu'r e-bost hwn oni bai fod gwir angen gwneud hynny |
Please don't print this e-mail unless you really need to

 

Mae cynnwys yr e-bost hwn yn gyfrinachol a dim ond y derbynnydd a
fwriadwyd a ddylai ei ddarllen. Os derbynioch y neges mewn camgymeriad,
rhowch wybod i'r anfonydd a dilewch y neges. | The contents of this e-mail
are confidential and for the intended recipient only. If you have received
this message in error, please inform the sender and delete the message

 

Mae Prifysgol Abertawe yn elusen gofrestredig. Rhif.1138342 | Swansea
University is a registered charity. No. 1138342

 

 

References

Visible links
1. mailto:[email address]
2. https://www.swansea.ac.uk/about-us/compl...
3. mailto:[email address]

We don't know whether the most recent response to this request contains information or not – if you are Nisha Gidwani please sign in and let everyone know.