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Request for advertising and marketing expenditure

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Dear University of Cumbria,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Rashi Jain

Act, Freedom of Information, University of Cumbria

Dear Requester

Thank you for your e-mail.

Your request is being dealt with under the terms of the Freedom of Information Act 2000 and we will endeavour to reply within twenty working days.

If you have any queries about this request do not hesitate to contact the team.

Kind regards,

The Governance and Data Protection team

T: 01524 384754 x 4754 E: [email address]

University of Cumbria | Bowerham Rd | Lancaster | LA1 3JD

cumbria.ac.uk | twitter.com | facebook.com | instagram.com

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Act, Freedom of Information, University of Cumbria

1 Attachment

Dear Rashi Jain

 

Please find the attached response to your Freedom of Information request.

 

Kind regards,

 

The Governance and Data Protection team

 

 

T: 01524 384754 x 4754  E: [1][email address]

 

University of Cumbria | Bowerham Rd | Lancaster | LA1 3JD

 

[2]cumbria.ac.uk | [3]twitter.com | [4]facebook.com | [5]instagram.com

 

University of Cumbria is a Company Limited by Guarantee, Registered in
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Fusehill Street, Carlisle, CA1 2HH. Telephone 01228 616234.

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We don't know whether the most recent response to this request contains information or not – if you are Rashi Jain please sign in and let everyone know.