Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywRohit Somani mewngofnodwch a gadael i bawb wybod.

Request for advertising and marketing expenditure

Rohit Somani made this Rhyddid Gwybodaeth request to Roehampton University

Automatic anti-spam measures are in place for this older request. Please let us know if a further response is expected or if you are having trouble responding.

We're waiting for Rohit Somani to read a recent response and update the status.

Dear Roehampton University,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Rohit Somani

FOI, Roehampton University

Dear Rohit,

Receipt of your FOI request is acknowledged and a further email will be
sent to you shortly.

Kind regards,

Afia Nicholas

Student Casework Officer

University Secretariat

University of Roehampton | London | SW15 5PU Extension: 7252 

[1][email address]| [2]www.roehampton.ac.uk 

 

--------------------------------------------------------------------------

From: Rohit Somani <[FOI #742594 email]>
Sent: 30 March 2021 08:59
To: FOI <[Roehampton University request email]>
Subject: Freedom of Information request - Request for advertising and
marketing expenditure
 
Dear Roehampton University,

I am writing to make an open government request for all the information to
which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing
expenditure by line item. If this could be submitted as an excel that
would be much appreciate. Ideally this would cover the following
questions:
1.      What has been the total annual budget for marketing over the last
5 years (2017-2021)?
2.      How much of the marketing budget is spent on in-house marketing
and how much is spent on 3rd party providers (e.g. Agencies)?
3.      What are they types of third party services used e.g. (managed
marketing services, content creators, self-service platforms) and how is
the expenditure distributed among them?
4.      How much of the marketing budget is spent on digital advertising
and how much is spent on traditional advertising methods?
5.      What is the segmentation of digital expenditure by channel (e.g.
how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could
contact me. If any of this information is already in the public domain,
please can you direct me to it, with page references and URLs if
necessary.
I understand that you are required to respond to my request within the 20
working days after you receive this letter. I would be grateful if you
could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Rohit Somani

-------------------------------------------------------------------

Please use this email address for all replies to this request:
[FOI #742594 email]

Is [Roehampton University request email] the wrong address for Freedom of Information
requests to Roehampton University? If so, please contact us using this
form:
[3]https://eur02.safelinks.protection.outlo...

Disclaimer: This message and any reply that you make will be published on
the internet. Our privacy and copyright policies:
[4]https://eur02.safelinks.protection.outlo...

For more detailed guidance on safely disclosing information, read the
latest advice from the ICO:
[5]https://eur02.safelinks.protection.outlo...

Please note that in some cases publication of requests and responses will
be delayed.

If you find this service useful as an FOI officer, please ask your web
manager to link to us from your organisation's FOI page.

-------------------------------------------------------------------

Consider the environment. Please do not print this e-mail unless you
really need to.

dangos adrannau a ddyfynnir

Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywRohit Somani mewngofnodwch a gadael i bawb wybod.