Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywIsha Gupta mewngofnodwch a gadael i bawb wybod.

Request for advertising and marketing expenditure

We're waiting for Isha Gupta to read recent responses and update the status.

Dear Aston University,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Isha Gupta

FOI Requests, Aston University

1 Atodiad

Dear Isha  

Our ref: FOI/2021/197

Thank you for your email of 30 March 2021. Your request will be dealt with
under the terms of the Freedom of Information Act 2000 and will be
answered within twenty working days of receipt. We will endeavour to
provide the information as early as possible.

If you have any queries about this request please do not hesitate to
contact us, quoting the reference number above.

Kind regards. 

Yours sincerely,

Lote Puske

Lote Puske
Paralegal
Office of the General Counsel
Birmingham, B4 7ET, UK
aston.ac.uk

 

The contents of this email and any attachments may be privileged and are
confidential.  It may not be disclosed to or used by anyone other than the
addressee, nor copied in any way.  If received in error, please notify the
sender and then delete it from your system. Aston University does not
accept service by email.

From: Isha Gupta <[FOI #742573 email]>
Sent: 30 March 2021 07:35
To: FOI Requests <[Aston University request email]>
Subject: Freedom of Information request - Request for advertising and
marketing expenditure

 

Dear Aston University,

 

I am writing to make an open government request for all the information to
which I am entitled under the Freedom of Information Act 2000.

Please could you provide a breakdown of advertising and marketing
expenditure by line item. If this could be submitted as an excel that
would be much appreciate. Ideally this would cover the following
questions:

1.           What has been the total annual budget for marketing over the
last 5 years (2017-2021)?

2.           How much of the marketing budget is spent on in-house
marketing and how much is spent on 3rd party providers (e.g. Agencies)?

3.           What are they types of third party services used e.g.
(managed marketing services, content creators, self-service platforms) and
how is the expenditure distributed among them?

4.           How much of the marketing budget is spent on digital
advertising and how much is spent on traditional advertising methods?

5.           What is the segmentation of digital expenditure by channel
(e.g. how much is spent on Facebook ads, Google ads etc.) ?

If this request is too wide or unclear, I would be grateful if you could
contact me. If any of this information is already in the public domain,
please can you direct me to it, with page references and URLs if
necessary.

I understand that you are required to respond to my request within the 20
working days after you receive this letter. I would be grateful if you
could confirm in writing that you have received this request.

I look forward to hearing from you.

 

Yours faithfully,

 

Isha Gupta

 

-------------------------------------------------------------------

 

Please use this email address for all replies to this request:

[1][FOI #742573 email]

 

Is [2][Aston University request email] the wrong address for Freedom of
Information requests to Aston University? If so, please contact us using
this form:

[3]https://www.whatdotheyknow.com/change_re...

 

Disclaimer: This message and any reply that you make will be published on
the internet. Our privacy and copyright policies:

[4]https://www.whatdotheyknow.com/help/offi...

 

For more detailed guidance on safely disclosing information, read the
latest advice from the ICO:

[5]https://www.whatdotheyknow.com/help/ico-...

 

Please note that in some cases publication of requests and responses will
be delayed.

 

If you find this service useful as an FOI officer, please ask your web
manager to link to us from your organisation's FOI page.

 

 

-------------------------------------------------------------------

References

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1. mailto:[FOI #742573 email]
2. mailto:[Aston University request email]
3. https://www.whatdotheyknow.com/change_re...
4. https://www.whatdotheyknow.com/help/offi...
5. https://www.whatdotheyknow.com/help/ico-...

FOI Requests, Aston University

2 Atodiad

Dear Isha

 

Please see attached letter.

 

Kind regards.

 

Yours sincerely,

 

Alice Mineyko

 

Alice Mineyko
Counsel
[1]http://static.aston.ac.uk/emails/sigs/au...
Office of the General Counsel
Birmingham, B4 7ET, UK
aston.ac.uk

 

The contents of this email and any attachments may be privileged and are
confidential.  It may not be disclosed to or used by anyone other than the
addressee, nor copied in any way.  If received in error, please notify the
sender and then delete it from your system.  Aston University does not
accept service by email.

 

From: Isha Gupta <[FOI #742573 email]>
Sent: 30 March 2021 07:35
To: FOI Requests <[Aston University request email]>
Subject: Freedom of Information request - Request for advertising and
marketing expenditure

 

Dear Aston University,

 

I am writing to make an open government request for all the information to
which I am entitled under the Freedom of Information Act 2000.

Please could you provide a breakdown of advertising and marketing
expenditure by line item. If this could be submitted as an excel that
would be much appreciate. Ideally this would cover the following
questions:

1.           What has been the total annual budget for marketing over the
last 5 years (2017-2021)?

2.           How much of the marketing budget is spent on in-house
marketing and how much is spent on 3rd party providers (e.g. Agencies)?

3.           What are they types of third party services used e.g.
(managed marketing services, content creators, self-service platforms) and
how is the expenditure distributed among them?

4.           How much of the marketing budget is spent on digital
advertising and how much is spent on traditional advertising methods?

5.           What is the segmentation of digital expenditure by channel
(e.g. how much is spent on Facebook ads, Google ads etc.) ?

If this request is too wide or unclear, I would be grateful if you could
contact me. If any of this information is already in the public domain,
please can you direct me to it, with page references and URLs if
necessary.

I understand that you are required to respond to my request within the 20
working days after you receive this letter. I would be grateful if you
could confirm in writing that you have received this request.

I look forward to hearing from you.

 

Yours faithfully,

 

Isha Gupta

 

-------------------------------------------------------------------

 

Please use this email address for all replies to this request:

[2][FOI #742573 email]

 

Is [3][Aston University request email] the wrong address for Freedom of
Information requests to Aston University? If so, please contact us using
this form:

[4]https://www.whatdotheyknow.com/change_re...

 

Disclaimer: This message and any reply that you make will be published on
the internet. Our privacy and copyright policies:

[5]https://www.whatdotheyknow.com/help/offi...

 

For more detailed guidance on safely disclosing information, read the
latest advice from the ICO:

[6]https://www.whatdotheyknow.com/help/ico-...

 

Please note that in some cases publication of requests and responses will
be delayed.

 

If you find this service useful as an FOI officer, please ask your web
manager to link to us from your organisation's FOI page.

 

 

-------------------------------------------------------------------

References

Visible links
2. mailto:[FOI #742573 email]
3. mailto:[Aston University request email]
4. https://www.whatdotheyknow.com/change_re...
5. https://www.whatdotheyknow.com/help/offi...
6. https://www.whatdotheyknow.com/help/ico-...

Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywIsha Gupta mewngofnodwch a gadael i bawb wybod.