Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywIsha Gupta mewngofnodwch a gadael i bawb wybod.

Request for advertising and marketing expenditure

We're waiting for Isha Gupta to read recent responses and update the status.

Dear York St John University,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Isha Gupta

foi, York St John University

 

 

Request for Information – Freedom of Information Act

 

We acknowledge your request for information, received 30 March 2021, in
accordance with the Freedom of Information Act 2000. The University is
processing your request, and aims to respond within the statutory 20
working days.

 

Please note: Due to the ongoing challenges we are all facing during the
Coronavirus (COVID-19) pandemic, there may be delays when responding to
information rights requests.  York St John University is following
guidance from the Information Commissioner’s Office (ICO) and, whilst we
will endeavour to respond to requests made under the Freedom of
Information Act as quickly and efficiently as possible, please be aware
that delays may occur where staff levels are lowered and information is
not immediately accessible.  Please see the ICO’s website for further
information:
[1]https://ico.org.uk/for-organisations/dat....

 

We thank you for your patience and support.

 

Yours sincerely,

 

Freedom of Information Office | York St John University, Lord Mayor's
Walk, York YO31 7EX

T: 01904 876467  E: [2][email address]  W: [3]www.yorksj.ac.uk

 

 

 

dangos adrannau a ddyfynnir

foi, York St John University

1 Atodiad

Request for Information - Freedom of Information Act

Further to your email below, which has been treated as a request for information in accordance with the Freedom of Information Act 2000 ("FOIA"), please see attached the University's response. 
 
Kind regards,

Freedom of Information Office | York St John University, Lord Mayor's Walk, York YO31 7EX
T: 01904 876467  E: [email address]  W: www.yorksj.ac.uk

dangos adrannau a ddyfynnir

Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywIsha Gupta mewngofnodwch a gadael i bawb wybod.