Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywIsha Gupta mewngofnodwch a gadael i bawb wybod.

Request for advertising and marketing expenditure

Isha Gupta made this Rhyddid Gwybodaeth request to Writtle University College

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We're waiting for Isha Gupta to read a recent response and update the status.

Dear Writtle University College,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Isha Gupta

FreedomOfInformation, Writtle University College

Dear Isha,

 

Apologies that we are one day late with our response. Please see below.

 

 

Kind regards

 

Alison Beckwith - on behalf of FOI at WUC

PA to the Vice Chancellor Office

Writtle University College

Lordship Road, Writtle, Chelmsford, Essex. CM1 3RR

 

T: 01245 424200 Ext 25640

E: [email address]

W: www.writtle.ac.uk

 

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dangos adrannau a ddyfynnir

Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywIsha Gupta mewngofnodwch a gadael i bawb wybod.