Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywIsha Gupta mewngofnodwch a gadael i bawb wybod.

Request for advertising and marketing expenditure

We're waiting for Isha Gupta to read recent responses and update the status.

Dear University of Wolverhampton,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.

Yours faithfully,

Isha Gupta

FoI, University of Wolverhampton

Thank you for your email.

 

A valid Freedom of Information Request, once received, will be responded
to with an acknowledgement of receipt within 3 working days and a response
within 20 working days from the date of receipt.

 

The requirements of a valid Freedom of Information Request can be found
[1]here.

 

If the request does not contain sufficient information to proceed, you
will be contacted to provide any clarifications needed. The deadline for
compliance (20 working days) will not commence until all necessary
clarifications have been provided.

 

For more information on how the University of Wolverhampton complies with
the Freedom of Information Act 2000 please consider please visit our
webpage [2]here:

 

For information on retention periods the University adheres to, please
find the University of Wolverhampton’s Document Retention Schedule
[3]here.

 

Kind regards

Information Governance Team

 

References

Visible links
1. https://www.wlv.ac.uk/about-us/governanc...
2. https://www.wlv.ac.uk/about-us/governanc...
3. https://www.wlv.ac.uk/media/departments/...

FoI, University of Wolverhampton

2 Atodiad

Good Morning Ms Gupta,

 

FOI-69-21

 

I write this email further to previous correspondence exchanged which
concern the above-referenced Freedom of Information Request received by
this office on 30 March 2021.

 

Please find attached documentation acknowledging receipt of your request:

 

o FOI-69-21- FOI Acknowledgement- dated 30 March 2021.

 

Kind regards

 

Liam Jackson

Information Governance Assistant 

Legal Services

 

Offices of the Vice-Chancellor

University of Wolverhampton | Wulfruna Building | Wulfruna Street |
Wolverhampton | WV1 1LY

Tel: 01902 321000

 

[1]cid:image001.png@01D43BC5.05D1D220

 

CONFIDENTIALITY AND PRIVACY NOTICE

This email, together with any attachment, is for the exclusive and
confidential use of the addressee(s) and may contain legally privileged
information. Any use, disclosure or reproduction without the sender’s
explicit consent is unauthorised and may be unlawful. Any email content,
including any attachments, may be monitored and used by the University of
Wolverhampton for reasons of security and monitoring internal compliance
with the University’s policy on internet use. Email blocking software may
also be used. The University cannot guarantee that this message or any
attachment is virus free or has not been intercepted and amended. If you
believe you have received this message in error, please notify the sender
and destroy the message and any copies.

 

 

 

 

References

Visible links

FoI, University of Wolverhampton

1 Atodiad

Ref: FOI-69-21

 

Good Afternoon Ms Gupta,

 

I write further to previous correspondence concerning the above-referenced
Freedom of Information request.

 

In accordance with Section 1(3)(a) of the Freedom of Information Act 2000,
I require further information from you regarding the scope of your
application.

 

In order for the University of Wolverhampton to process your request,
please advise:

 

For Question 1, what you mean by the term ‘Marketing’? could you expand
upon what information you would expect to be included? (this also being
applicable to Question 2).

 

For Question 3, what do you mean by the term third-party services used? I
note the examples used by do you have an specific service in mind? Also
from the examples given could you provide what these services would
provide/or would be?

 

The University is not obliged to proceed with your application until the
requested information has been received.

 

Your application will be placed on hold until this information has been
received, and the timeframe of 20 working days to deal with your
application in accordance with the Act, will be temporarily stopped,
recommencing once a response has been received.

 

I look forward to hearing from you.

 

Kind regards

 

Liam Jackson

Information Governance Assistant 

Legal Services

 

Offices of the Vice-Chancellor

University of Wolverhampton | Wulfruna Building | Wulfruna Street |
Wolverhampton | WV1 1LY

Tel: 01902 321000 |

 

[1]cid:image001.png@01D43BC5.05D1D220

 

CONFIDENTIALITY AND PRIVACY NOTICE

This email, together with any attachment, is for the exclusive and
confidential use of the addressee(s) and may contain legally privileged
information. Any use, disclosure or reproduction without the sender’s
explicit consent is unauthorised and may be unlawful. Any email content,
including any attachments, may be monitored and used by the University of
Wolverhampton for reasons of security and monitoring internal compliance
with the University’s policy on internet use. Email blocking software may
also be used. The University cannot guarantee that this message or any
attachment is virus free or has not been intercepted and amended. If you
believe you have received this message in error, please notify the sender
and destroy the message and any copies.

 

 

 

 

References

Visible links

Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywIsha Gupta mewngofnodwch a gadael i bawb wybod.