Marketing/PR activities - Aldborough E-Act Free School

Rhian Jones made this Rhyddid Gwybodaeth request to E-ACT Free Schools Trust

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

Roedd y cais yn rhannol lwyddiannus.

Dear E-ACT Free Schools Trust, Aldborough E-Act Free School,

1. Please could you provide data for the total spend on marketing
and public relations activities in the academic years 2009/2010,
2010/2011 and 2011/12 (to date).

2. Please could you also provide a detailed breakdown of the total
marketing/PR spend using the following categories:

-website

-social media

-printed media (e.g. letters and leaflets)

-advertising (including posters and banners)

-consultation (of parents)

-photography/digital media

-salaries

-entertainment/gifts

-public relations representation (to secure local or national print
or broadcast media coverage or manage unfavourable media coverage,
for example)

3. Please could you confirm whether you employ a full or part-time
member of staff with responsibility for external public relations,
marketing or communications. If so, please provide a figure for
their annual salary (before tax) and any additional benefits such
as pensions or bonuses.

4. Please could you confirm whether you have engaged the services
of an education consultancy, during the last six years, for the
purposes of public relations/marketing and/or to generate media
coverage (print or broadcast) or manage unfavourable coverage.

If so, please provide the name of the organisation or individual,
plus details of their duties and responsibilities, as per the
contractual agreement. Please also provide details of how much they
have been paid to date including any monthly or annual retainers.
If the consultancy has been arranged via a third party i.e.
consultants, project management companies or contractors, please
provide the full name of the organisation and their duties and
responsibilities, as per the contractual agreement. Please also
provide details of how much they have been paid to date, including
any monthly or annual retainers.

Yours faithfully,

Rhian Jones

Giovanni Livoti, E-ACT Free Schools Trust

2 Atodiad

Dear Ms Jones

 

Please find attached E-ACT’s response to your request made on 4 January
2012.

 

Yours sincerely

 

Giovanni Li Voti

Legal Services Administrator

 

Tel:             020 3176 3772

Email:         [1][email address]

 

[2]New E-ACT Logo.jpg

 

3rd Floor, 10 Whitfield Street, London, W1T 2RE  

T +44 (0) 203 176 3882 E [3][email address]

F +44 (0) 203 176 3880 W [4]www.E-ACT.org.uk        

 

Director General: Sir Bruce Liddington

Registered Office: E-ACT, 2-6 Cannon Street, London, EC4M 6YH Company No.
652 6376

E-ACT is a charitable company limited by guarantee

 

References

Visible links
1. mailto:[email address]
3. mailto:[email address]
4. http://www.e-act.org.uk/

Dear Giovanni Livoti,

Thanks for the information. However, I believe your exemption stated in your answer to question 4 is invalid due to the Public Interest Test.

I refer you to the following ICO guidelines;

In the Introduction to the Freedom of Information Act 2000, the Commissioner lists the following public interest factors that would encourage the disclosure of information:

Promoting accountability and transparency in the spending of public money. The public interest is likely to be served, for instance in the context of private sector delivery of public services, if the disclosure of information ensures greater competition and better value for money that is public.

I would appreciate it if you could reconsider your answer.

Yours sincerely,

Rhian Jones

Giovanni Livoti, E-ACT Free Schools Trust

Dear Rhian

We are reviewing the response and will reply by the 20th working day following receipt of your request.

Yours sincerely

Giovanni Li Voti
Legal Services Administrator

Tel:             020 3176 3772
Email:         [email address]

3rd Floor, 10 Whitfield Street, London, W1T 2RE  
T +44 (0) 203 176 3882 E [email address]
F +44 (0) 203 176 3880 W www.E-ACT.org.uk        

Director General: Sir Bruce Liddington
Registered Office: E-ACT, 2-6 Cannon Street, London, EC4M 6YH Company No. 652 6376
E-ACT is a charitable company limited by guarantee

dangos adrannau a ddyfynnir

FOI, E-ACT Free Schools Trust

2 Atodiad

Dear Ms Jones

 

I attach E-ACT’s response to your internal review request made on 14
February 2012.

 

Yours sincerely

 

Giovanni Li Voti

Legal Services Administrator

 

Tel:             020 3176 3772

Email:         [1][email address]

 

[2]New E-ACT Logo.jpg

 

3rd Floor, 10 Whitfield Street, London, W1T 2RE  

T +44 (0) 203 176 3882 E [3][email address]

F +44 (0) 203 176 3880 W [4]www.E-ACT.org.uk        

 

Director General: Sir Bruce Liddington

Registered Office: E-ACT, 2-6 Cannon Street, London, EC4M 6YH Company No.
652 6376

E-ACT is a charitable company limited by guarantee

 

References

Visible links
1. mailto:[email address]
3. mailto:[email address]
4. http://www.e-act.org.uk/