Marketing/PR activities

The request was successful.

Dear John Cabot Academy,

1. Please could you provide data for the total spend on marketing and public relations activities in the academic years 2009/2010, 2010/2011 and 2011/12 (to date).

2. Please could you also provide a detailed breakdown of the total marketing/PR spend using the following categories:

-website

-social media

-printed media (e.g. letters and leaflets)

-advertising (including posters and banners)

-consultation (of parents)

-photography/digital media

-salaries

-entertainment/gifts

-public relations representation (to secure local or national print or broadcast media coverage or manage unfavourable media coverage, for example)

3. Please could you confirm whether you employ a full or part-time member of staff with responsibility for external public relations, marketing or communications. If so, please provide a figure for their annual salary (before tax) and any additional benefits such as pensions or bonuses.

4. Please could you confirm whether you have engaged the services of an education consultancy, during the last six years, for the purposes of public relations/marketing and/or to generate media
coverage (print or broadcast) or manage unfavourable coverage.

If so, please provide the name of the organisation or individual, plus details of their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date including any monthly or annual retainers.

If the consultancy has been arranged via a third party i.e. consultants, project management companies or contractors, please provide the full name of the organisation and their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date, including any monthly or annual retainers.

Yours faithfully,

Rhian Jones

Adam Williams,

Dear Rhian

This email is to acknowledge your FOI request.

I will aim to return the detail within the allocated time frame.

Regards

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Adam Williams
Principal
John Cabot Academy
07825785155

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The information contained in this e-mail and any file transmitted with it is confidential and intended for the addressee only.
If you have received this e-mail in error please accept our apologies and notify the originator, or telephone 0117 976 3000.
Any disclosure, copying, distribution or any other use of this communication is strictly prohibited and may be unlawful.
We reserve the right to monitor and intercept communications for lawful business purposes.

John Cabot Academy is part of the Cabot Learning Federation Company registered in England & Wales. No. 6207590 Registered Office: Woodside Road, Kingswood, Bristol, BS15 8BD

Some trading activity is carried out through our subsidiary:
John Cabot Ventures Ltd. Company registered in England and Wales number
3057532
Registered Office: Woodside Road, Kingswood, Bristol, BS15 8BD

Adam Williams,

1 Attachment

Dear Rhian

Further to your recent FOI request, and my initial response below, please
find attached the finances that relate to your request.

Any elements of your request that do not appear are because we do not have
spending in these areas.

Regards

Adam Williams
Principal
John Cabot Academy
07825785155

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Dear Adam Williams,

Thank you for the information provided.

However, you have not included figures for the year 2010/2011 and 2011- to date.

Can you also clarify your answers to the following questions:

3. Please could you confirm whether you employ a full or part-time
member of staff with responsibility for external public relations,
marketing or communications. If so, please provide a figure for
their annual salary (before tax) and any additional benefits such
as pensions or bonuses.

4. Please could you confirm whether you have engaged the services
of an education consultancy, during the last six years, for the
purposes of public relations/marketing and/or to generate media
coverage (print or broadcast) or manage unfavourable coverage.

If so, please provide the name of the organisation or individual,
plus details of their duties and responsibilities, as per the
contractual agreement. Please also provide details of how much they
have been paid to date including any monthly or annual retainers.

If the consultancy has been arranged via a third party i.e.
consultants, project management companies or contractors, please
provide the full name of the organisation and their duties and
responsibilities, as per the contractual agreement. Please also
provide details of how much they have been paid to date, including
any monthly or annual retainers.

Yours sincerely,

Rhian Jones

Adam Williams,

Dear Rhian Jones

Please check the other tabs along the bottom of the Excel spreadsheet as
the data you requested can be found there.

Regarding the questions below, as I stated in my initial response, a

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o

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(ie, we do not employ anybody for this purpose and we have not engaged
with educational consultants regarding public relations)

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I trust that addresses your queries.

Yours sincerely

Adam Williams
Principal
John Cabot Academy
07825785155

Rhian Jones <[FOI #95087 email]> writes:

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The information contained in this e-mail and any file transmitted with it is confidential and intended for the addressee only.
If you have received this e-mail in error please accept our apologies and notify the originator, or telephone 0117 976 3000.
Any disclosure, copying, distribution or any other use of this communication is strictly prohibited and may be unlawful.
We reserve the right to monitor and intercept communications for lawful business purposes.

John Cabot Academy is part of the Cabot Learning Federation Company registered in England & Wales. No. 6207590 Registered Office: Woodside Road, Kingswood, Bristol, BS15 8BD

Some trading activity is carried out through our subsidiary:
John Cabot Ventures Ltd. Company registered in England and Wales number
3057532
Registered Office: Woodside Road, Kingswood, Bristol, BS15 8BD