Marketing/PR activities

Rhian Jones made this Rhyddid Gwybodaeth request to The De La Salle Academy

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

Yn disgwyl am adolygiad mewnol gan The De La Salle Academy o'u triniaeth o'r cais hwn.

Dear The De La Salle Academy,

1. Please could you provide data for the total spend on marketing and public relations activities in the academic years 2009/2010, 2010/2011 and 2011/12 (to date).

2. Please could you also provide a detailed breakdown of the total marketing/PR spend using the following categories:

-website

-social media

-printed media (e.g. letters and leaflets)

-advertising (including posters and banners)

-consultation (of parents)

-photography/digital media

-salaries

-entertainment/gifts

-public relations representation (to secure local or national print or broadcast media coverage or manage unfavourable media coverage, for example)

3. Please could you confirm whether you employ a full or part-time member of staff with responsibility for external public relations, marketing or communications. If so, please provide a figure for their annual salary (before tax) and any additional benefits such as pensions or bonuses.

4. Please could you confirm whether you have engaged the services of an education consultancy, during the last six years, for the purposes of public relations/marketing and/or to generate media coverage (print or broadcast) or manage unfavourable coverage.

If so, please provide the name of the organisation or individual, plus details of their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date including any monthly or annual retainers.
If the consultancy has been arranged via a third party i.e. consultants, project management companies or contractors, please provide the full name of the organisation and their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date, including any monthly or annual retainers.

Yours faithfully,

Rhian Jones

Dear The De La Salle Academy,

Please pass this on to the person who conducts Freedom of Information reviews.

I am writing to request an internal review of The De La Salle Academy's handling of my FOI request 'Marketing/PR activities'.

I have emailed several people at the academy and spoken to Sue Pybis on the 23/01 via telephone and email to chase up response. I have yet to receive a reply.

A full history of my FOI request and all correspondence is available on the Internet at this address:
http://www.whatdotheyknow.com/request/ma...

Yours faithfully,

Rhian Jones