Marketing/PR activities

The request was successful.

Dear University Academy Keighley,

1. Please could you provide data for the total spend on marketing and public relations activities in the academic years 2009/2010, 2010/2011 and 2011/12 (to date).

2. Please could you also provide a detailed breakdown of the total marketing/PR spend using the following categories:

-website

-social media

-printed media (e.g. letters and leaflets)

-advertising (including posters and banners)

-consultation (of parents)

-photography/digital media

-salaries

-entertainment/gifts

-public relations representation (to secure local or national print or broadcast media coverage or manage unfavourable media coverage, for example)

3. Please could you confirm whether you employ a full or part-time member of staff with responsibility for external public relations, marketing or communications. If so, please provide a figure for their annual salary (before tax) and any additional benefits such as pensions or bonuses.

4. Please could you confirm whether you have engaged the services of an education consultancy, during the last six years, for the purposes of public relations/marketing and/or to generate media coverage (print or broadcast) or manage unfavourable coverage.

If so, please provide the name of the organisation or individual, plus details of their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date including any monthly or annual retainers.
If the consultancy has been arranged via a third party i.e. consultants, project management companies or contractors, please provide the full name of the organisation and their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date, including any monthly or annual retainers.

Yours faithfully,

Rhian Jones

Barbara Blackham,

Dear Ms Jones
We have received your FOI request and are in the process of dealing with
this.
Kind regards
Barbara
--

Barbara Blackham

PA**to Principal and Clerk to the Governing Body

University Academy Keighley

Greenhead Road

Utley

Keighley BD20 6EB

**

Direct Telephone No: (01535) 297287

email: [1][email address]**

**
Main Switchboard No:**(01535) 210333

References

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1. mailto:[email address]

Dear Barbara Blackham,

Thank you, I will await your response.

Yours sincerely,

Rhian Jones

Barbara Blackham,

1 Attachment

Dear Ms Jones
Please find attached our response to your request dated 14th November
2011.
Kind regards
Barbara
--

Barbara Blackham

PA**to Principal and Clerk to the Governing Body

University Academy Keighley

Greenhead Road

Utley

Keighley BD20 6EB

**

Direct Telephone No: (01535) 297287

email: [1][email address]**

**
Main Switchboard No:**(01535) 210333

References

Visible links
1. mailto:[email address]

Dear Barbara Blackham,

The figures you have provided for question one are:

2010/11 - £10,706.21
2011/12 - £14,084.26

When calculating the total of the answers for question 2 the totals are:

2010-11 - £8,089.17
2011-12 - £12,689.54

These totals should be the same so I would appreciate it if you could revise your answer and point out where the anomalies are.

Yours sincerely,

Rhian Jones

Barbara Blackham,

Dear Ms Jones
We have received your FOI request and are in the process of dealing with
this.
Kind regards
Barbara

Barbara Blackham

PA to Principal and Clerk to the Governing Body

University Academy Keighley

Greenhead Road

Utley

Keighley BD20 6EB

 

Direct Telephone No: (01535) 297287

email: [1][email address].uk 

 
Main Switchboard No: (01535) 210333
 

P

Save paper - do you really need to print this email?
 
On 12/03/12, Rhian Jones <[FOI #93208 email]>
wrote:

     Dear Barbara Blackham,
    
     The figures you have provided for question one are:
    
     2010/11 - £10,706.21
     2011/12 - £14,084.26
    
     When calculating the total of the answers for question 2 the totals
     are:
    
     2010-11 - £8,089.17
     2011-12 - £12,689.54
    
     These totals should be the same so I would appreciate it if you
     could revise your answer and point out where the anomalies are.
    
     Yours sincerely,
    
     Rhian Jones
    
    

show quoted sections

Barbara Blackham,

2 Attachments

Dear Ms Jones
Please find attached our response to your request dated 12th March 2012
Kind regards
Barbara

Barbara Blackham

PA to Principal and Clerk to the Governing Body

University Academy Keighley

Greenhead Road

Utley

Keighley BD20 6EB

 

Direct Telephone No: (01535) 297287

email: [1][email address].uk 

 
Main Switchboard No: (01535) 210333
 

P

Save paper - do you really need to print this email?
On 12/03/12, Rhian Jones <[FOI #93208 email]>
wrote:

     Dear Barbara Blackham,
    
     The figures you have provided for question one are:
    
     2010/11 - £10,706.21
     2011/12 - £14,084.26
    
     When calculating the total of the answers for question 2 the totals
     are:
    
     2010-11 - £8,089.17
     2011-12 - £12,689.54
    
     These totals should be the same so I would appreciate it if you
     could revise your answer and point out where the anomalies are.
    
     Yours sincerely,
    
     Rhian Jones
    
    

show quoted sections