Marketing/PR activities

Roedd y cais yn llwyddiannus.

Dear Plantsbrook School, Sutton Coldfield,

1. Please could you provide data for the total spend on marketing and public relations activities in the academic years 2009/2010, 2010/2011 and 2011/12 (to date).

2. Please could you also provide a detailed breakdown of the total marketing/PR spend using the following categories:

-website

-social media

-printed media (e.g. letters and leaflets)

-advertising (including posters and banners)

-consultation (of parents)

-photography/digital media

-salaries

-entertainment/gifts

-public relations representation (to secure local or national print or broadcast media coverage or manage unfavourable media coverage, for example)

3. Please could you confirm whether you employ a full or part-time member of staff with responsibility for external public relations, marketing or communications. If so, please provide a figure for their annual salary (before tax) and any additional benefits such as pensions or bonuses.

4. Please could you confirm whether you have engaged the services of an education consultancy, during the last six years, for the purposes of public relations/marketing and/or to generate media coverage (print or broadcast) or manage unfavourable coverage.

If so, please provide the name of the organisation or individual, plus details of their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date including any monthly or annual retainers.
If the consultancy has been arranged via a third party i.e. consultants, project management companies or contractors, please provide the full name of the organisation and their duties and responsibilities, as per the contractual agreement. Please also provide details of how much they have been paid to date, including any monthly or annual retainers.

Yours faithfully,

Rhian Jones

Sarah Westwood,

Good Evening,

I write to acknowledge receipt of your FOI request of the 10th January 2012.

It will obviously take time to collate the information that you have requested and I will be in contact again in due course.

Regards

Sarah

Sarah Westwood
Director of Finance
Plantsbrook School
Direct Line: 0121 362 7321

dangos adrannau a ddyfynnir

Sarah Westwood,

Good afternoon,

Further to my email yesterday regarding your recent FOI request, please can you confirm which financial year question 2 refers to.

Your prompt response would be greatly appreciated.

Regards

Sarah

Sarah Westwood
Director of Finance & Support Services
Plantsbrook School
Direct Line: 0121 362 7321

dangos adrannau a ddyfynnir

Dear Sarah Westwood,

Please can you answer this question for the academic years - 2009/2010, 2010/2011 and 2011/12 (to date).

Yours sincerely,

Rhian Jones

Sarah Westwood,

1 Atodiad

Rhian,

Following your recent Freedom of Information request, it is with pleasure that I attach our response.

Assuring you of our best attention at all time.

Regards

Sarah

Sarah Westwood
Director of Finance & Support Services
Plantsbrook School

dangos adrannau a ddyfynnir