Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywW Tanner mewngofnodwch a gadael i bawb wybod.

Marketing spend on undergraduate courses

We're waiting for W Tanner to read recent responses and update the status.

Dear De Montfort University,

Please could you provide me with the following information under the Freedom of Information Act:

In each of the financial years from 1998-99 to 2018-19 how much has your institution spent on advertising and marketing of undergraduate degrees? This should exclude open days and publication costs if possible.

If possible please break down this spending by different types of advertising and marketing:

- Print
- Traditional media
- Social media
- Search engine
- Direct advertising

I look forward to hearing from you.

Yours faithfully,

W Tanner

Freedom Of Information, De Montfort University

Dear W Tanner

 

FREEDOM OF INFORMATION ACT 2000

 

Thank you for your email request below.

 

Your request is being considered and if the information is held you will
receive the information requested within the statutory timescale of 20
working days as defined by the Freedom of Information Act 2000, subject to
the information not being exempt.

 

If the time taken to meet your request is likely to exceed 18 hours, we
will contact you and ask you amend your request to bring it below this
time limit. We will assist you with suggestions of how this might be
achieved.

 

I may also contact you if the request needs to be clarified; this is to
ensure that we provide you with the information you require.

 

Please note that some information you have requested may not be provided
to you; this will only be information that can be withheld by law.  In
most cases the reasons will be explained to you along with your copy of
any information that can be released to you.

 

In order to ensure a prompt response to any communication, please ensure
that any further emails are copied to [1][De Montfort University request email].

 

Yours sincerely,

 

Michael

 

Michael Davies

 

Information Governance Officer

Governance and Legal

 

DE MONTFORT UNIVERSITY

Trinity House

The Gateway

Leicester

LE1 9BH

T: +44 (0)116 250 6513

E: [2][email address]

W: dmu.ac.uk

 

Responsible for: Freedom of Information, Data Protection Act compliance
and Records Management

 

 

dangos adrannau a ddyfynnir

Freedom Of Information, De Montfort University

Dear W Tanner

 

FREEDOM OF INFORMATION ACT 2000-INFORMATION REQUEST

 

During the unprecedented challenges of the coronavirus (COVID-19)
pandemic, while De Montfort University is making every effort to comply
with the timescales of the Freedom of Information Act 2000, the General
Data Protection Regulation, and the Data Protection Act 2018, it has been
necessary to temporarily divert resources to support the welfare and
safety of staff and students, and away from the University’s compliance
and information rights work, and this has impacted our response times.

 

We apologise for any impact this may have, but this is a challenge many
organisations will face at the moment and one the [1]Information
Commissioner’s Office have recognised.

 

Your request for information has been considered under the requirements of
the Freedom of Information Act and our response is as follows:

 

The University has decided that the information you have requested, while
some is held, is refused under section 43(2) of the Act.  The University
has decided that the information you have requested is commercially
sensitive, and that to provide it would be likely to prejudice the
commercial interests of the University or the University’s partner
organisations.

 

Commercial interests in this instance, relate to the ability to
participate in commercial activity.  This could be the ability to buy or
sell goods or services, or the disclosure or commercial relationships, or
the disclosure of financial and planning information to market competitors
of the University and/or its partners.  The University operates in
competition with other higher education institutions in marketing
undergraduate (and postgraduate) programmes. Student recruitment is
perhaps the most competitive element of the higher education marketplace.
The University recognises the general public interest in transparency, and
of demonstrating the best use of public resources, however disclosing the
University’s marketing expenditure for undergraduate courses could give
other institutions an insight into our tactical approach to our
recruitment strategy, and might allow other institutions to gain a
competitive advantage.

 

It is the current policy of the Government that the higher education
market should be competitive in the interests of students and the wider
public and indeed, this is why it regulates markets and anti-competitive
practices.  Prejudicing the University’s ability to compete fairly is not
in the public interest because the University is an engine of economic
growth and long-term economic resilience through its role in developing
highly-skilled knowledge workers, its research and generation of new
knowledge and intellectual advances, its contribution to the cultural
vibrancy of the region and the nation and as an employer.  The University
is also a charity and so its trustees are under a duty to avoid activities
that might place the charity’s endowment, funds, assets or reputation at
undue risk.  Taking these factors into account, the University does not
consider it to be in the public interest to disclose this information.

 

Therefore, under S43(2) of the Act the University is not providing the
information you have requested.

 

Further information about exemptions to the Freedom of Information Act
2000 can be found on the Information Commissioner’s website :
[2]https://ico.org.uk/

 

If you have any queries please get in touch with me to discuss them.  You
might like to know that the University’s website [3]www.dmu.ac.uk contains
a section on the Freedom of Information Act that lists other publications
readily available from the University under its Publication Scheme.

 

Yours sincerely,

 

Michael

 

Michael Davies

 

Information Governance Officer

Governance and Legal

 

DE MONTFORT UNIVERSITY

Trinity House

The Gateway

Leicester

LE1 9BH

T: +44 (0)116 250 6513

E: [4][email address]

W: dmu.ac.uk

 

Responsible for: Freedom of Information, Data Protection Act compliance
and Records Management

 

You have the right to complain to the University about this decision.  If
you wish to do this please write to:

 

Regulations and Complaints Manager

Corporate Services

0.13 Trinity House

Leicester

Telephone (0116) 257 7694

 

If you are subsequently not satisfied with the University’s response to
your complaint you have a right of appeal to the independent Information
Commissioner at:

 

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire SK9 5AF

Telephone: 01625 545 700

[5]www.ico.org.uk

 

Most of the information we provide in response to Freedom of Information
Act 2000 request will be subject to copyright protection. In most cases
the copyright will be owned by De Montfort University. The copyright in
other information may be owned by another person or organization as
indicated in the information itself.

 

You are free to use any information supplied for your own use, including
for non-commercial research purposes. The information may also be used for
the purposes of news reporting. However, any other type of re-use, for
example, publishing the information or issuing copies to the public will
require the permission of the copyright holder.

 

For information where the copyright is owned by the De Montfort
University, details of the conditions of re-use can be found on our
website at [6]www.dmu.ac.uk.

 

For information where the copyright is owned by another person or
organization, you must apply to the copyright holder to obtain their
permission.

 

dangos adrannau a ddyfynnir

Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywW Tanner mewngofnodwch a gadael i bawb wybod.