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Marketing spend on undergraduate courses

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Dear University of Strathclyde,

Please could you provide me with the following information under the Freedom of Information Act:

In each of the financial years from 1998-99 to 2018-19 how much has your institution spent on advertising and marketing of undergraduate degrees? This should exclude open days and publication costs if possible.

If possible please break down this spending by different types of advertising and marketing:

- Print
- Traditional media
- Social media
- Search engine
- Direct advertising

I look forward to hearing from you.

Yours faithfully,

W Tanner

FOI Strathclyde, University of Strathclyde

1 Attachment

Dear W Tanner,

 

FOI Request Reference – 2020/067

 

Thank you for your email below requesting information under the Freedom of
Information (Scotland) Act 2002.

 

The University acknowledges receipt of this request and will respond as
soon as possible and within 20 working days of the day your request was
received. You will hear back from us by 03 April 2020 at the latest. The
Information Governance Unit will contact you if we require any further
information.

 

Yours sincerely,

 

Information Governance Unit

University of Strathclyde

 

 

[1]email_footer_dec2019

 

The University of Strathclyde is a charitable body, registered in
Scotland, number SC015263

 

Dear University of Strathclyde,

 

Please could you provide me with the following information under the
Freedom of Information Act:

 

In each of the financial years from 1998-99 to 2018-19 how much has your
institution spent on advertising and marketing of undergraduate degrees?
This should exclude open days and publication costs if possible.

 

If possible please break down this spending by different types of
advertising and marketing:

 

-Print

-Traditional media

-Social media

-Search engine

-Direct advertising

 

I look forward to hearing from you.

 

Yours faithfully,

 

W Tanner

 

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References

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FOI Strathclyde, University of Strathclyde

1 Attachment

Dear W Tanner,

 

FOI Request Reference – 2020/067

 

Thank you for your email of 06 March 2020 requesting information under the
Freedom of Information (Scotland) Act 2002.

 

Please find the University’s response attached.

Yours sincerely,

 

Information Governance Unit
University of Strathclyde

[1]Description: Description: Description: Description: Description:
cid:image002.jpg@01CEEF7E.2E83F240

 

The University of Strathclyde is a charitable body, registered in
Scotland, number SC015263

 

 

References

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