Freedom of Information request: advertising for clearing

Gwrthodwyd y cais gan De Montfort University.

Rowland Manthorpe

Dear De Montfort University,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

Freedom of Information, De Montfort University

Dear Rowland,


Thank you for your email request below.

Your request is being considered and if the information is held you will receive the information requested within the statutory timescale of 20 working days as defined by the Freedom of Information Act 2000, subject to the information not being exempt.

If the time taken to meet your request is likely to exceed 18 hours, we will contact you and ask you amend your request to bring it below this time limit. We will assist you with suggestions of how this might be achieved.

I may also contact you if the request needs to be clarified; this is to ensure that we provide you with the information you require.

Please note that some information you have requested may not be provided to you; this will only be information that can be withheld by law. In most cases the reasons will be explained to you along with your copy of any information that can be released to you.

In order to ensure a prompt response to any communication, please ensure that any further emails are copied to [De Montfort University request email].

Yours sincerely,

Tinashe Chikuzah
Information Governance Officer, Governance and Legal
Trinity House
T: 0116 2078962
E. [email address]
W. www.

Responsible for: Freedom of Information, Data Protection Act compliance and Records Management

dangos adrannau a ddyfynnir

Freedom Of Information, De Montfort University

Dear Rowland,


Your request for information has been considered under the requirements of the Freedom of Information Act and our response is as follows;

We are refusing this request under Section 43(2) of the Freedom of Information Act as we believe releasing this information would prejudice DMU’s Commercial Interests. Like all universities, De Montfort University is operating within a competitive environment, and successful student recruitment is an essential part of its ongoing success, in particular recruitment through clearing. Providing detailed information regarding our marketing spend, and detailed information regarding the engagement with online ads, and associated information such as Google keywords/Facebook demographics etc, is information that other institutions could use to gain a competitive advantage.

Because Section 43(2) is a qualified exemption we are required to undertake the Public Interest Test. Whilst we accept there is interest in university recruitment, in particular around clearing and grades, we believe there is a greater public interest in universities being able to operate on a level playing field within a highly competitive market. As such we find Section 43(2) to be fully engaged.

If you have any queries please get in touch with me to discuss them. You might like to know that the University’s website contains a section on the Freedom of Information Act that lists other publications readily available from the University under its Publication Scheme.

Yours sincerely,

Paul Starkey
Information Governance Manager
Legal Services

T: +44 (0) 116 257 7655
E: [email address]

Responsible for: Freedom of Information, Data Protection Act compliance and Records Management

You have the right to complain to the University about this decision. If you wish to do this please write to:

Regulations and Complaints Manager
Corporate Services
0.13 Trinity House
Telephone (0116) 257 7694

If you are subsequently not satisfied with the University’s response to your complaint you have a right of appeal to the independent Information Commissioner at:

Information Commissioner’s Office
Wycliffe House
Water Lane
Cheshire SK9 5AF
Telephone: 01625 545 700

Most of the information we provide in response to Freedom of Information Act 2000 request will be subject to copyright protection. In most cases the copyright will be owned by De Montfort University. The copyright in other information may be owned by another person or organization as indicated in the information itself.

You are free to use any information supplied for your own use, including for non-commercial research purposes. The information may also be used for the purposes of news reporting. However, any other type of re-use, for example, publishing the information or issuing copies to the public will require the permission of the copyright holder.

For information where the copyright is owned by the De Montfort University, details of the conditions of re-use can be found on our website at

For information where the copyright is owned by another person or organization, you must apply to the copyright holder to obtain their permission.

dangos adrannau a ddyfynnir