Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywRowland Manthorpe mewngofnodwch a gadael i bawb wybod.

Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to Prifysgol Aberystwyth as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

We're waiting for Rowland Manthorpe to read recent responses and update the status.

Rowland Manthorpe

Dear Aberystwyth University,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

Info Compliance [infstaff], Prifysgol Aberystwyth

1 Atodiad

Dear Mr Manthorpe,     

 

Thank you for your request for information, received by Aberystwyth
University on 7^th September 2019, in which you requested the following
information:

 

Under the Freedom of Information Act, can you please tell me how much
money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free
to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those
websites those listed above (this includes advertising using Google's ad
network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks
each advertisement received. Can you also provide any other data you have
which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised
against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that
custom audience from

Can you please provide this information in an Excel format.

 

You will receive a response as soon as possible, and in any event not
later than in 20 working days (7^th October 2019). 

 

Yours sincerely,              

 

Julie Archer

 

 

[1]cid:image001.png@01D12B88.C75973D0
   

Julie Archer Julie Archer

Rheolwr Cofnodion Records Manager
   

Llyfrgell Hugh Owen Hugh Owen Library 

Prifysgol Aberystwyth, Aberystwyth University,

Penglais, Penglais,

Aberystwyth, Aberystwyth,

SY23 3DZ SY23 3DZ

DU UK

   

Ffôn: +44 (0) 1970 62 8593 Tel: +44 (0) 1970 62 8593

Gwefan: [2]http://www.aber.ac.uk/cy/infocompliance/ Website: [4]http://www.aber.ac.uk/en/infocompliance/

[3]http://archiveshub.ac.uk/contributors/ab... [5]http://archiveshub.ac.uk/contributors/ab...

Twitter: @AberUniArchives Twitter: @AberUniArchives

 

 

 

--------------------------------------------------------------------
Prifysgol Aberystwyth www.aber.ac.uk
Prifysgol y Flwyddyn ar gyfer Ansawdd Dysgu - The Times & The Sunday Times
2019.

Aberystwyth University www.aber.ac.uk
University of the Year for Teaching Quality - The Times & The Sunday Times
2019.

References

Visible links
1. http://www.aber.ac.uk/
2. http://www.aber.ac.uk/cy/infocompliance/
3. http://archiveshub.ac.uk/contributors/ab...
4. http://www.aber.ac.uk/en/infocompliance/
5. http://archiveshub.ac.uk/contributors/ab...

Info Compliance [infstaff], Prifysgol Aberystwyth

1 Atodiad

Dear Mr Manthorpe,         

 

I am writing in response to your request for information under the Freedom
of Information Act 2000 (‘the Act’).  Please find below the University’s
response.

 

The University believes the information requested to be exempt under
section 43(2) of the Act as its release would be likely to prejudice its
commercial interests in what is a highly competitive environment in
relation to student recruitment.

 

Information about the way in which the University has chosen to target its
funding and activities would be of significant use to competitors by
providing valuable insight into the marketing strategy of the University. 
Anything which would enable competitors to match or exceed activity in a
particular area would be likely to prejudice the University’s commercial
interests as it would have an adverse impact on our ability to
successfully recruit students from what is a limited pool of applicants.

 

If you are dissatisfied with this response, you may ask the University to
conduct a review of its decision.  To do this, please contact the Records
Manager in writing (including by fax, letter or email), describe the
original request, explain your grounds for dissatisfaction, and include an
address for correspondence.  When the review process has been completed,
if you are still dissatisfied, you may ask the Information Commissioner to
intervene. 

 

Yours sincerely,

 

Julie Archer

 

 

[1][IMG]
   

Julie Archer Julie Archer

Rheolwr Cofnodion Records Manager
   

Llyfrgell Hugh Owen Hugh Owen Library 

Prifysgol Aberystwyth, Aberystwyth University,

Penglais, Penglais,

Aberystwyth, Aberystwyth,

SY23 3DZ SY23 3DZ

DU UK

   

Ffôn: +44 (0) 1970 62 8593 Tel: +44 (0) 1970 62 8593

Gwefan: Website: [3]http://www.aber.ac.uk/en/infocompliance/
[2]http://www.aber.ac.uk/cy/infocompliance/
Twitter: @AberUniArchives
Twitter: @AberUniArchives

 

--------------------------------------------------------------------
Prifysgol Aberystwyth www.aber.ac.uk
Prifysgol y Flwyddyn ar gyfer Ansawdd Dysgu - The Times & The Sunday Times
2019.

Aberystwyth University www.aber.ac.uk
University of the Year for Teaching Quality - The Times & The Sunday Times
2019.

References

Visible links
1. http://www.aber.ac.uk/
2. http://www.aber.ac.uk/cy/infocompliance/
3. http://www.aber.ac.uk/en/infocompliance/

Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywRowland Manthorpe mewngofnodwch a gadael i bawb wybod.