Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywRowland Manthorpe mewngofnodwch a gadael i bawb wybod.

Freedom of Information request: advertising for clearing

We're waiting for Rowland Manthorpe to read recent responses and update the status.

Rowland Manthorpe

Dear University of Reading,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

IMPS, University of Reading

Dear Mr Manthorpe,
This is to acknowledge receipt of your request for information below and to let you know it is being processed.
We'll get back to you as soon as we can, but in any case within 20 working days from 07/09/2019.
In the meantime, if you wish to add any further details or check on progress, please reply to this message, quoting reference number IMPS#02572, so that we can track your input and respond promptly.
Yours sincerely,
Sinead Latham
Information Management & Policy Services (IMPS), University of Reading, Whiteknights, Reading, RG6 6AH
t: +44 (0)118 378 8981 www.reading.ac.uk/foia

dangos adrannau a ddyfynnir

IMPS, University of Reading

1 Atodiad

Dear Mr Manthorpe,

We have completed the compilation of information in response to your
request.

 

We can confirm that we do hold the information specified in your request.
Our responses are given below each limb of your request and attached.

 

********************************* FOI RESPONSE
******************************************

Under the Freedom of Information Act, can you please tell me how much
money you spent on advertising for clearing in 2019.

£133,156.00

Can you please provide subtotals for the following categories (feel free
to break them down further if that's appropriate):

1. Facebook

2. Instagram

3. Google - that is, search advertising

4. YouTube

5. Snapchat

6. Twitter

7. Other social networks (please specify) 8. Amazon 9. Online - that is,
on websites excluding social networks, or those websites those listed
above (this includes advertising using Google's ad network) 10. Television
11. National newspapers 12. Local newspapers 13. Magazines 14. Posters and
billboards 15. Radio 16. Public transport billboards

Please see Note A.

Can you also provide an example of an ad in each of the above formats.

Please see attached document, IMPS#02572.

For the online forms of advertising, can you also tell me how many clicks
each advertisement received.

Please see Note A.

Can you also provide any other data you have which indicates the
engagement with each ad.

Please see Note A.

For Google advertising, can you list which keywords you advertised
against. Can you please indicate the cost-per-click in each case.

Please see Note A.

For Facebook, can you please supply

- A list of the interests and/or demographics you targeted

Please see Note A.

- If you used custom audiences, where you derived the data to make that
custom audience from

Please see Note A.

Note A:

This information is exempt from disclosure by virtue of FOI S.43(2) –
prejudice to the commercial interests of the University. This exemption
applies because the information is both sensitive and commercial, and the
disclosure of it would be likely to prejudice the commercial interests of
the University. Using the FOI s43 exemption requires the University to
undertake a public interest test which we have detailed below.

The University appreciates that there is an inherent public interest in
ensuring openness, transparency and accountability around spending of
budgets, anticipated student numbers, planned expenditure, marketing
strategies and the performance of our public functions (teaching and
learning) as a whole. The University also recognises that active
competition in an open market can bring benefits to consumers of services,
for example prospective students, which may be in the public interest.

However, the public interest in disclosure needs to be balanced against
the public interest in withholding the information. In this case
disclosure of information requested may prejudice the University’s
position in the highly competitive marketplace of student recruitment,
marketing communications and engagement by revealing commercially
sensitive information to rival universities and organisations. Undermining
the University’s position in this way would in turn be likely to have a
detrimental impact on its commercial revenue. Such an impact would
prejudice the core business functions of the University and even undermine
its ability to fulfil its role, which is not in the public interest. As
such, the balance of public interest tips in favour of withholding this
information from disclosure.

The supply of documents and information under the terms of the Freedom of
Information Act 2000 does not give the applicant or whoever receives the
information any right to re-use it in such a way that might infringe the
Copyright, Designs and Patents Act 1988 (CDPA), for example, by making
multiple copies, publishing or otherwise distributing the information to
other individuals and the public. Breach of copyright law is an actionable
offence and the University expressly reserves its rights and remedies
available to it pursuant to the CDPA and common law.

 

We are required to include details of our complaints procedures, including
your rights to apply to the Information Commissioner.  The procedure is
detailed in our Freedom of Information and Environmental Information
Regulations policy on the web at
[1]www.reading.ac.uk/freedom-of-information-policy

 

If we are unable to resolve any complaint, you can complain to the
Information Commissioner, the independent body who oversees the access to
information regimes:

 

Information Commissioner

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

 

Email: [2][email address]

 

 

 

Yours sincerely, 

 

Sinead Latham

Information Compliance Officer

 

Information Management & Policy Services (IMPS), University of Reading,
Whiteknights, Reading, RG6 6AH

[3][University of Reading request email]    t: +44 (0)118 378 8981   
[4]www.reading.ac.uk/foia

dangos adrannau a ddyfynnir

Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywRowland Manthorpe mewngofnodwch a gadael i bawb wybod.