FOI request: advertising spending
Dear Sir or Madam,
Under the Freedom of Information Act 2000 I seek the following information on advertising spending:
1. The total amount of money your organisation has spent on advertising and marketing.
I would like this information for the last two years, broken down by year i.e. 2019 and 2020.
2. If it is possible to provide, the total amount of money your organisation has spent on advertising and marketing, broken down by type of advertising platform e.g. TV, radio, press, social media etc.
I would like this information for the last two years, broken down by year i.e. 2019 and 2020.
3. If it is possible to provide, the total amount of money your organisation has spent on advertising and marketing through each of the following: Google, Facebook, Twitter.
I would like this information for the last two years, broken down by year i.e. 2019 and 2020.
4. Information on your organisation's most expensive advertising campaign in 2019. For this campaign I would like to know:
The name of the campaign
The advertising platform(s) used for the campaign e.g TV, radio, press etc.
The total amount of money spent on the campaign
5. Information on your organisation's most expensive advertising campaign in 2020. For this campaign I would like to know:
The name of the campaign
The advertising platform(s) used for the campaign e.g TV, radio, press etc.
The total amount of money spent on the campaign
I would like this information for the last two years, broken down by year i.e. 2019 and 2020.
I would prefer to receive this information electronically, preferably as a data set, eg. in Excel, NOT as a PDF.
If the decision is made to withhold some of this data using exemptions in the FOI Act or otherwise, please inform me of that fact and cite the exemptions used.
If some parts of this request are easier to answer than others, I would ask that you release the available data as soon as possible.
If you need any clarification then please do not hesitate to contact me. Under Section 16 it is your duty to provide advice and assistance and so I would expect you to contact me if you find this request unmanageable in any way.
I would be grateful if you could confirm in writing that you have received this request, and I look forward to hearing from you within the 20-working day statutory time period.
Yours faithfully,
John Hughman
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________________________________
Dear Mr Hughman
Ref: Freedom of Information Request No. 19/21
Thank you for your request for information. Your request was received by the Public Health Agency on 16 February 2021. This request will be processed under the terms of the Freedom of Information Act 2000, within the statutory timescale of 20 working days. While we will endeavour to provide you with a response within this timescale, in the event of disruption to services due to COVID-19 there may be delays. Should any delays arise, we will endeavour to keep you informed with a revised, estimated date for response. We appreciate your patience and understanding during this time.
The leaflet attached is provided for your information and tells you about the legislation and our procedures for dealing with requests for information.
If you have any queries about this communication, please do not hesitate to contact me. It would be helpful if you could quote the reference number above in any future communications relating to this request for information.
I trust you find this helpful.
Yours sincerely
Janine Watterson
Assistant Governance Manager
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________________________________
Dear Mr Hughman
Ref: Freedom of Information Request No. 20/21 - advertising spend
Please find attached response to your recent Freedom of Information Request.
If you have any queries about this communication, please do not hesitate to contact me. It would be helpful if you could quote the reference number above in any future communications relating to this request for information.
Yours sincerely
Carol Hermin
OBO
FOI Team
Many thanks for your response to my freedom of information request.
I requested information for the calendar years 2019 and 2020; you state that the Public Health Agency works in financial years, so have provided some of the requested information for the year April 2019-March 2020.
As we have now reached the end of the financial year April 2020-March 2021, and as I am interested in obtaining the most up-to-date data, I would now like to request the same information for the most recent financial year.
In your response to my request, you provided data on campaign media spend with Google PPC. However, I also requested information on advertising and marketing spend with Facebook and Twitter. If possible, please also provide this information in your response to my updated request.
For clarity, I am copying my updated request in full below. I would be grateful if you could confirm in writing that you have received this request, and I look forward to hearing from you within the 20-working day statutory time period.
Under the Freedom of Information Act 2000 I seek the following information on advertising spending:
1. The Public Health Agency’s total campaign advertising spend during the financial year 2020/2021.
2. The Public Health Agency’s total campaign media spend, broken down by media channel. I would like this information for the financial year 2020/2021.
3. If it is possible to provide, the Public Health Agency’s total campaign spend through each of the following: Google, Facebook, Twitter. I would like this information for the two most recent financial years i.e. 2019/2020 and 2020/2021.
4. Information on the Public Health Agency’s most expensive advertising campaign in the financial year 2020/2021. For this campaign I would like to know:
The name of the campaign
The advertising platform(s) used for the campaign e.g TV, radio, press etc.
The total amount of money spent on the campaign.
I would prefer to receive this information electronically as a data set, eg. in Excel, not as a PDF.
Yours sincerely,
John Hughman
“This email is covered by the disclaimer found at the end of the message.”
________________________________
Dear Mr Hughman
Thank you for your request for information. Your request was received by the Public Health Agency on 6 April 2021. This request will be processed under the terms of the Freedom of Information Act 2000, within the statutory timescale of 20 working days. While we will endeavour to provide you with a response within this timescale, in the event of disruption to services due to COVID-19 there may be delays. Should any delays arise, we will endeavour to keep you informed with a revised, estimated date for response. We appreciate your patience and understanding during this time.
The leaflet attached is provided for your information and tells you about the legislation and our procedures for dealing with requests for information.
If you have any queries about this communication, please do not hesitate to contact me. It would be helpful if you could quote the reference number above in any future communications relating to this request for information.
I trust you find this helpful.
Yours sincerely
Carol Hermin
OBO FOI Team
“This email is covered by the disclaimer found at the end of the message.”
________________________________
Dear Mr Hughman
Ref: Freedom of Information Request No. 44/21
Please find attached response to your recent Freedom of Information Request.
If you have any queries about this communication, please do not hesitate to contact me. It would be helpful if you could quote the reference number above in any future communications relating to this request for information.
Yours sincerely
Carol Hermin
OBO FOI Team
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