Data analytics: Processing and Planned AI use

Roedd y cais yn llwyddiannus.

Dear The National Gallery,
I would be grateful if you can reply in line with the usual FOI timeframes and policy

1. please provide a list of the 250 data sources, from which you use to process in the data analytics programme.

Ref: https://www.youtube.com/watch?v=6O-J8ilg...

2. Please list any personal data items among these sources that you lin together a) with the other data in the 250 sources and b) with wifi data or other data collected from the gallery visitors.

3. Please can you confirm and list the wifi tracking data items that are collected in the National Gallery system? (ie. IP address, location, visit time etc)

4. Please can you confirm and list any data items that are collected in the National Gallery system and shared with any third party processor or processed within your analytics programme?

With reference to source: https://www.publictechnology.net/article...

5. Please list the items that will be procssed in any AI and where that processing will take place (ie with processor, their system, your servers or theirs).

Many thanks for your consideration.

Sincerely,

Jen Persson

Visitor-Engagement-Department, The National Gallery

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Wragg, Richard, The National Gallery

Our Ref. F457

 

Dear Ms Persson,

 

Thank you for your request for information under the Freedom of
Information Act 2000 which was received on 1 May 2018. We will start
looking into this for you and will be in touch within the 20 working day
deadline which I calculate will expire on 31 May 2018.

 

If you have any questions about this request in the meantime, please don’t
hesitate to contact me.

 

Yours sincerely,

 

Richard Wragg

 

 

Richard Wragg

Archivist

+44 (0)20 7747 2576

 

 

 

dangos adrannau a ddyfynnir

Wragg, Richard, The National Gallery

Ref: F457

 

Dear Ms Persson,

 

Thank you for your request for information under the Freedom of
Information Act 2000. You asked that we:

 

1. please provide a list of the 250 data sources, from which you use to
process in the data analytics programme.

 

2. Please list any personal data items among these sources that you lin
together a) with the other data in the 250 sources and b) with wifi data
or other data collected from the gallery visitors.

 

3. Please can you confirm and list the wifi tracking data items that are
collected in the National Gallery system? (ie. IP address, location, visit
time etc)

 

4. Please can you confirm and list any data items that are collected in
the National Gallery system and shared with any third party processor or
processed within your analytics programme?

 

5. Please list the items that will be procssed in any AI and where that
processing will take place (ie with processor, their system, your servers
or theirs).

 

I will now respond to your questions in turn.

 

1.  In your request for information, you referenced a video (Ref:
[1]https://www.youtube.com/watch?v=6O-J8ilg...) in which
Chris Michaels, Digital Director, says “when I first started counting
museum data sources we figured out there’s something like 250 different
data sources”. This figure is derived from research conducted before Chris
arrived at the Gallery and refers to total number of possible data sources
a museum might have access to. The Gallery is currently undertaking a
pilot a project using 12 data sources. The 12 data sources are listed
below in response to your question four.

 

2.  The Gallery does not use any personal data items from the 12 sources
in the data platform. The Gallery therefore does not hold any information
and has nothing to disclose in response to your question two.

 

3.  The National Gallery system collects information from Wi-Fi devices
for the purpose of administrating the Gallery’s Wi-Fi, the individual
items being:

1.       Status

2.       Description

3.       First Seen

4.       Last Seen

5.       Usage

6.       OS

7.       Assigned IPv4 Address

8.       802.1X policy

9.       Wireless capabilities

10.   Channel Width

11.   Connected to

12.   MAC Address

13.   Manufacturer

14.   Usage

15.   Policy

16.   Recent SSID

17.   Channel

18.   Signal Strength

19.   Event Type

20.   Time

 

4.  The 12 data sources currently been used in the pilot with Dexibit are:

1.       Regional events (local authority feed)

2.       Tourism data (local authority feed)

3.       Weather (AerisWeather)

4.       Earned media (Google Alerts, Gorkana media analysis)

5.       Ticketing (Attendance numbers)

6.       Wifi (Lat/Long of device location)

7.       Facebook (Number of followers, Number of interactions)

8.       Twitter (Number of followers, Number of interactions)

9.       Instagram (Number of followers, Number of interactions)

10.   You Tube (Number of followers, Number of interactions)

11.   Footfall (manual counting)

12.   Web analytics (Google Analytics)

 

5.  Data processing is only used in order to undertake exhibition
forecasting for ticket sales and attendance. This processing takes place
on the Dexibit servers and no personal data is used.

 

If you are unhappy with the way the National Gallery has handled your
request you may ask for an internal review, by writing to:  Susan Foister,
Deputy Director, The National Gallery, Trafalgar Square, London, WC2N 5DN.
We would ask that you submit your request for an internal review within
two months of the date of this response.

 

If you are not content with the outcome of the internal review, you have
the right to apply directly to the Information Commissioner for a
decision.  The Information Commissioner can be contacted at:  Information
Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9
5AF.

 

If you have any queries about this email, please do not hesitate to
contact me.

 

Yours sincerely,

 

Richard Wragg

 

 

 

 

Richard Wragg

Archivist

+44 (0)20 7747 2576

 

 

 

dangos adrannau a ddyfynnir