Costs of all re-branding for Haringey Council
Dear Haringey Borough Council,
Please can you provide all costs relating to the recent re-branding for Haringey.
This should include:
1 Appointing an agency - advertising costs - where and when advertised and provide the brief
2 Costs / agency fees of the appointed agency (who was appointed?)
3 Concepts and design costs
4 Costs of printing new materials with the new branding - notepaper, business cards
5 Costs of new signage for all public council buildings both externally and internally - to include schools and colleges, car parks, libraries. leisure centres, customer service centres
6 Costs of changing signage on parks, open spaces, council estates
7 Costs of changing the design on all council vehicles - to include bin lorries, and other transport
8 Costs of officer time at meetings associated with the re-branding.
Yours faithfully,
Laura Berryman
Dear Ms Berryman
Freedom of Information / Environmental Information Regulations Request:
Reference LBH/5849616
I acknowledge your request for information received on 24 November 2016.
This information request will be dealt with in accordance with the Freedom
of Information Act 2000 / Environmental Information Regulations and we
will send the response by 22 December 2016.
Yours sincerely,
Lesley Clay
Feedback Review Officer
Shared Service Centre | Central Team
Haringey Council
6th Floor River Park House, 225 High Road, Wood Green, London N22 8HQ
T. 020 8489 1988
E. [email address]
facebook.com/haringeycouncil
Dear Ms Berryman,
Re: Freedom of Information Act Request ref: LBH/5849616
Thank you for your request for information received on 24 November 2016,
in which you asked for the following information with my reply.
1 Appointing an agency - advertising costs - where and when advertised and
provide the brief
Three agencies were approached through research and recommendations.
A brief is attached.
2 Costs / agency fees of the appointed agency (who was appointed?)
Bandstand was the appointed agency
See below for costs
3 Concepts and design costs
Brand Strategy and Visual identity £40000
Film to promote the borough’s strengths £20000
4 Costs of printing new materials with the new branding - notepaper,
business cards
ID Cards - £7566
Pin badges - £2489
Stationery is only replaced when required
5 Costs of new signage for all public council buildings both externally
and internally - to include schools and colleges, car parks, libraries.
leisure centres, customer service centres
Main Council buildings
£7881
Libraries
£3025.25
6 Costs of changing signage on parks, open spaces, council estates
So far 6 Parks have received new signage at a cost of £5708.31
Council estates are managed by Homes for Haringey who have their branding
in place.
7 Costs of changing the design on all council vehicles - to include bin
lorries, and other transport
The logo appeared on Agripa panels on the side of waste refuse vehicles at
a cost of £8000
Vehicles are re-branded when either new vehicles are acquired or new
leases are put in place.
One new parks vehicle has been branded at a cost of £960.00
8 Costs of officer time at meetings associated with the re-branding.
The branding project was carried out as BAU in terms of officer time.
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Feedback and Information Governance Team
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N22 8HQ
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Yours sincerely,
[Name]
[Job Title]
--------------------------------------------------------------------------
Lesley Clay
Feedback Review Officer
Shared Service Centre | Central Team
Haringey Council
6th Floor River Park House, 225 High Road, Wood Green, London N22 8HQ
T. 020 8489 3398
E. [2][email address]
[3]www.haringey.gov.uk
facebook.com/haringeycouncil
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Clive Carter left an annotation ()
Laura,
Some of the information that you seek can be found on the Council's website with this PDF (copy and paste this link):
http://www.minutes.haringey.gov.uk/docum...
The breakdown of the £85,936 includes the obvious one-off costs of the brand strategy (I would say, £60,000). There are other costs recorded then – at 18 September 2015 – that could be regarded as items that deploy the new logo:
• Major Council Signage
• Agripa waste refuse panels (on the sides of rubbish trucks)
• Staff ID badges
• Pin badges
A related FOI request is here:
https://www.whatdotheyknow.com/request/h...
As a Councillor, I attended the Cabinet Member Signing at the meeting recorded here:
http://www.minutes.haringey.gov.uk/ieLis...
Hope that helps.
Regards,
Clive Carter
Councillor
Highgate Ward