Advertising by doctors.

Roedd y cais yn rhannol lwyddiannus.

Dear General Medical Council,

Please advise what guidelines the GMC issues to doctors, including consultants, concerning advertising their professional services.

Are they permitted to set up websites which provide a very one sided view of their abilities?

What is construed as advertising professional services exactly?

Would any website which, in effect, advertises services, be expected to provide a balanced account of his past history?

This information is requested after sight of a number of websites which give glowing accounts of a certain consultant who is known to have acted with gross and reckless negligence towards many of his patients. This has resulted in the deaths of some of them and harm to others. A consultant who worked alongside him stated, "very many of his patients have died and all sorts of other things have happened. It has all been covered up".

Yours faithfully,

James Plant

FOI, General Medical Council

Thank you for getting in touch. Please note this is an automated email.

 

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In the meantime, if you want any further information about the GMC, please
visit our website.

 

 

Thank you

 

Information access team

General Medical Council

Email: [GMC request email]

Telephone: 0161 923 6365

Working with doctors Working for patients

The General Medical Council helps to protect patients and improve medical
education and practice in the UK by setting standards for students and
doctors. We support them in achieving (and exceeding) those standards, and
take action when they are not met.

dangos adrannau a ddyfynnir

FOI, General Medical Council

Dear Mr Plant

 

Your information request - F19/10121/LG

Thank you for your email dated 24 April, in which you ask for information
on guidelines relating to doctors who advertise their professional
services.

 

How we will consider your request

You’ve asked that we consider your request under the Freedom of
Information Act 2000 (FOIA). The FOIA gives us 20 working days to respond,
but we’ll come back to you as soon as we can.

 

Who to contact

Louise Gormley will be handling your request. If you have any questions
you can call her on 0161 923 6311 or email her at
[email address].

 

Yours sincerely

 

Lauren Barrowcliffe

Information Access Team Asisstant

 

[email address]

0161 240 8356

General Medical Council

3 Hardman Street

Manchester

M3 3AW

 

 

dangos adrannau a ddyfynnir

Louise Gormley (0161 923 6311), General Medical Council

Our reference: F19/10121/LG

 

Dear Mr Plant

 

Thank you for your email dated 24^th April in which you request
information about advertising by doctors. You have requested this
information in accordance with the access provisions of the Freedom of
Information Act 2000 (FOIA).

 

The Freedom of Information Act 2000 (FOIA) provides a right to recorded
information, I note some of your questions are asking for opinion and
comment, that is not recorded information, therefore as per section
1(1)(a) of FOIA we do not hold the information you have requested.

 

In response to your request about guidelines we issue to doctors
concerning advertising, I refer you to our Good Medical Practice guidance:

[1]https://www.gmc-uk.org/ethical-guidance/...

 

We know that doctors routinely provide information about their services,
for example in practice leaflets, circulars, advertisements or on
websites. We do not have any objection, in principle, with doctors
advertising their own professional services, as long as their actions are
honest and trustworthy and do not represent a conflict of interest
(paragraphs 68-70, Good Medical Practice).

 

We also say doctors must not make unjustifiable claims or put pressure on
patients to use the service, and they make sure that their conduct
justifies their patient’s trust in them and the public’s trust in the
profession. When advertising services, doctors must make sure the
information they publish is factual and can be checked, and does not
exploit patients’ vulnerability or lack of medical knowledge (paragraph
70, Good Medical Practice).

 

We say in Good Medical Practice doctors must keep up to date with, and
follow, the law, our guidance and other regulations relevant to their work
(paragraph 12). Doctors will also need to comply with the Committee of
Advertising Practice Code (issued by the Advertising Standards Authority).
This code provides more detailed advice on how to promote services fairly
without misleading patients.

 

I hope this is helpful.

 

If you have any concerns about the processing of this request please
contact Julian Graves, Information Access Manager, at
[2][email address]

 

Kind regards

 

Louise

 

Louise Gormley

Information Access Officer
Resources Directorate
 
Direct Line: 0161 923 6311
Email:        [3][email address]
Website:    [4]www.gmc-uk.org
Address:    Information Access Team
                 General Medical Council
                 3 Hardman Street

                 Manchester

                 M3 3AW

 

 

Working with doctors Working for patients

The General Medical Council helps to protect patients and improve medical
education and practice in the UK by setting standards for students and
doctors. We support them in achieving (and exceeding) those standards, and
take action when they are not met.

dangos adrannau a ddyfynnir