Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywRohit Somani mewngofnodwch a gadael i bawb wybod.

Advertising and marketing expenditure

Rohit Somani made this Rhyddid Gwybodaeth request to University of the Highlands and Islands

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We're waiting for Rohit Somani to read recent responses and update the status.

Dear University of the Highlands and Islands,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.
Yours faithfully,
Surbhi Saxena
Please reply on the following email address: [email address]

FOI, University of the Highlands and Islands

Dear Rohit,

Re: Freedom of Information (Scotland) Act 2002 – Request for Information

Thank you for your enquiry, which has been logged and passed to the relevant department within the University for processing. Please quote reference number FOI 035 should you need to contact the University regarding this request.

A response will be sent to you promptly and in any case not later than 20 working days after the date we received your email. The University will make every effort to provide you with the information requested; if any clarification is required, the University will contact you as soon as possible.

In some circumstances, it may not be possible to provide you with an answer to your enquiry. Where the University believes this is the case, you will be informed in writing, stating the reason(s).

If the information you are seeking is already published by the University, or is otherwise available to members of the public, you will be sent details outlining how to access the information.

You will be advised if it is necessary for the University to charge a fee to cover the costs of processing your request. Should this be the case, please note the information cannot be released until such payment is received.

If you have any questions regarding your request for information then please do not hesitate to contact me.

Yours sincerely,

Christine Shaw
Corporate Governance Officer
Oifigear Riaghlaidh Corporra
DDI / Fòn: +44 (0) 1847 889380

University of the Highlands and Islands, Ness Walk, Inverness IV3 5SQ
Oilthigh na Gàidhealtachd agus nan Eilean, Slighe Nis, Inbhir Nis IV3 5SQ
Web: www.uhi.ac.uk

Pròiseact crannchuir Coimisean nam Mìle Bliadhna. Na companaidh earranta clàraichte ann an Alba, Àireamh 148203. Àireamh Carthannas Albannach Clàraichte SC022228. Oifis chlàraichte 12b Slighe Nis, Inbhir Nis, Alba, IV3 5SQ
A Millennium Commission lottery project. A limited company registered in Scotland no. 148203. Scottish charity no. SC022228. Registered office: 12B, Ness Walk, Inverness IV3 5SQ.

dangos adrannau a ddyfynnir

FOI, University of the Highlands and Islands

Dear Surbhi,

Please accept my apologies for not providing you with a final response to your Freedom of Information requests received on 26 March 2021, (request reference number 035) within twenty working days of receipt.

Unfortunately, it’s not been possible for us to provide you with a response within the 20-working day limit because our staff have had to focus resources in other areas due to the Covid19 pandemic and as a result of technical issues with completing the required searches and reviewing data prior to release.

I regret that it is not possible at this stage for me to provide you with a firm date by which time we will have completed your request but please be assured that we will provide a full response as soon as possible. Please accept our apologies for this delay.

Please let me know if you no longer require a response to your requests as that will enable us to free up resources for other priority areas.

If you are not satisfied with our response or our reasoning set-out above, you have forty working days in which to request a review of our decision. Any request should be put in writing and should be sent to me at the address detailed at the bottom of this email. Your request should:

(a) describe the nature of your original request; and
(b) explain the reasons why you are not satisfied with our response.

If you remain dissatisfied with how your request for information has been dealt with, you also have the right to apply to the Scottish Information Commissioner for a decision as to whether we have handled your request properly.

Information relating to your right to seek review is available from the Scottish Information Commissioner's web page at: http://www.itspublicknowledge.info/faqs.... or by contacting the Scottish Information Commissioner's Office at the following address:
Scottish Information Commissioner, Kinburn Castle,
Doubledykes Road,
St Andrews,
Fife,
KY16 9DS
Telephone: 01334 464610
Fax: 01334 464611
E-mail: [email address]
Website: www.itspublicknowledge.info

Yours sincerely

Christine Shaw
Corporate Governance Officer
Oifigear Riaghlaidh Corporra
DDI / Fòn: +44 (0) 1847 889380

University of the Highlands and Islands, Ness Walk, Inverness IV3 5SQ
Oilthigh na Gàidhealtachd agus nan Eilean, Slighe Nis, Inbhir Nis IV3 5SQ
Web: www.uhi.ac.uk


Pròiseact crannchuir Coimisean nam Mìle Bliadhna. Na companaidh earranta clàraichte ann an Alba, Àireamh 148203. Àireamh Carthannas Albannach Clàraichte SC022228. Oifis chlàraichte 12b Slighe Nis, Inbhir Nis, Alba, IV3 5SQ
A Millennium Commission lottery project. A limited company registered in Scotland no. 148203. Scottish charity no. SC022228. Registered office: 12B, Ness Walk, Inverness IV3 5SQ.

dangos adrannau a ddyfynnir

Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywRohit Somani mewngofnodwch a gadael i bawb wybod.