Advertising and marketing expenditure

The request was successful.

Abhishek Khurana

Dear The Robert Gordon University,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.
Yours faithfully,
Surbhi Saxena
Please reply on the following email address: [email address]

FOI, The Robert Gordon University

1 Attachment

  • Attachment

    Picture Device Independent Bitmap 1.jpg

    7K Download

 
 
Dear Applicant
This is to acknowledge receipt of your recent request for information from
the University under the Freedom of Information (Scotland) Act 2002, it is
being dealt with and you will hear from us shortly.
 
Please note that all subsequent correspondence with the University should
be emailed to [1][RGU request email] as this mailbox is monitored in my absence.
 
Kind regards
Kim Watson
 
Administrator (Mon-Fri 9-12noon) | Strategy, Planning & Policy | Robert
Gordon University | SB39| Garthdee House Annex | Garthdee Road | Aberdeen
| AB10 7QB
 
| E: [2][email address]
 
 
 
[3][IMG]
Robert Gordon University, a Scottish charity registered under charity
number SC 013781.

This e-mail and any attachment is for authorised use by the intended
recipient(s) only. It may contain proprietary material, confidential
information and/or be subject to legal privilege. It should not be copied,
disclosed to, retained or used by, any other party. If you are not an
intended recipient then please promptly delete this e-mail and any
attachment and all copies and inform the sender. Please note that any
views or opinions presented in this email are solely those of the author
and do not necessarily represent those of Robert Gordon University.

Thank you.

References

Visible links
1. mailto:[RGU request email]
2. mailto:[email address]
3. http://www.rgu.ac.uk/

FOI, The Robert Gordon University

2 Attachments

  • Attachment

    Picture Device Independent Bitmap 1.jpg

    6K Download

  • Attachment

    F 1604 260321 1 Advertising and Marketing Expenditure RESPONSE.pdf

    59K Download View as HTML

 
 
Dear Abhishek
 
F (16/04) 260321-1 Advertising and Marketing Expenditure
 
Please find attached the University's response to your recent request for
information under the Freedom of Information (Scotland) Act 2002.
You will find that the University’s response to your information request
is in the form of a PDF (Portable Document Format) file or files attached
to this email. The PDF file format is used for electronic distribution
because it preserves the look and feel of the original document complete
with fonts, colours, images, and layout. To open a PDF file you can
download a free program called Adobe Acrobat Reader and install it onto
your computer by clicking on the following link:
[1]http://www.adobe.co.uk/products/acrobat/...
 
Information Requested:
 
I trust that this provides the information you require, however, if you
are dissatisfied with the University’s handling of your request for
information under the Act, you have 40 days from the date of our response
to request a formal review of our decision.  However, you are encouraged
to contact me in the first instance, to determine if I can resolve your
concerns informally as this may lead to a quicker resolution of your
complaint than a formal appeal. 
 
If you remain dissatisfied after contacting me, you may ask for an
Internal review of the University’s handling of your request. All
complaints regarding requests for information will be handled in
accordance with this procedure, and should be put in writing and sent to
the address below.
 
The request should:
 
(a) detail your request for a review of our decision to be undertaken;
 
(b) describe the nature of your original request; and
 
(c) explain the reasons why you are dissatisfied with our response. 
 
Email [2][RGU request email].
 
If you remain dissatisfied with how your request for information has been
dealt with, you also have the right to apply to the Scottish Information
Commissioner for a decision as to whether we have handled your request
properly. 
 
Information relating to your right to seek review is available from the
Scottish Information Commissioner's web page at:
 
[3]http://www.itspublicknowledge.info/faqs.... or by contacting the
Scottish Information Commissioner's Office at the following address:
 
 
Scottish Information Commissioner, 
Kinburn Castle, 
Doubledykes Road, St Andrews, 
Fife KY16 9DS 
 
Telephone: 01334 464610 
Fax: 01334 464611 
E-mail: [4][email address]
Website: [5]www.itspublicknowledge.info
 
This concludes the University’s response to your enquiry.
 
Yours sincerely
 
 
Robert Gordon University
Garthdee House Annexe
Garthdee Road
Aberdeen
AB10 7QB
 
 
 
 
[6][IMG]
Robert Gordon University, a Scottish charity registered under charity
number SC 013781.

This e-mail and any attachment is for authorised use by the intended
recipient(s) only. It may contain proprietary material, confidential
information and/or be subject to legal privilege. It should not be copied,
disclosed to, retained or used by, any other party. If you are not an
intended recipient then please promptly delete this e-mail and any
attachment and all copies and inform the sender. Please note that any
views or opinions presented in this email are solely those of the author
and do not necessarily represent those of Robert Gordon University.

Thank you.

References

Visible links
1. http://www.adobe.co.uk/products/acrobat/...
2. mailto:[RGU request email]
3. http://www.itspublicknowledge.info/faqs....
4. mailto:[email address]
5. http://www.itspublicknowledge.info/
6. http://www.rgu.ac.uk/