Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywAlisha Gilhotra mewngofnodwch a gadael i bawb wybod.

Advertising and marketing expenditure

Alisha Gilhotra made this Rhyddid Gwybodaeth request to Northumbria University

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Dear Northumbria University,

I am writing to make an open government request for all the information to which I am entitled under the Freedom of Information Act 2000.
Please could you provide a breakdown of advertising and marketing expenditure by line item. If this could be submitted as an excel that would be much appreciate. Ideally this would cover the following questions:
1. What has been the total annual budget for marketing over the last 5 years (2017-2021)?
2. How much of the marketing budget is spent on in-house marketing and how much is spent on 3rd party providers (e.g. Agencies)?
3. What are they types of third party services used e.g. (managed marketing services, content creators, self-service platforms) and how is the expenditure distributed among them?
4. How much of the marketing budget is spent on digital advertising and how much is spent on traditional advertising methods?
5. What is the segmentation of digital expenditure by channel (e.g. how much is spent on Facebook ads, Google ads etc.) ?
If this request is too wide or unclear, I would be grateful if you could contact me. If any of this information is already in the public domain, please can you direct me to it, with page references and URLs if necessary.
I understand that you are required to respond to my request within the 20 working days after you receive this letter. I would be grateful if you could confirm in writing that you have received this request.
I look forward to hearing from you.
Yours faithfully,
Surbhi Saxena
Please reply on the following email address: [email address]

US FOI, Northumbria University

1 Atodiad

Dear Surbhi Saxena/ Alisha Gilhotra,

Please see the attached in relation to your request for information.

Regards
Duncan James
Duncan James | Data Protection Officer| Records and Information Manager (Legal Services)

T: +44 (0)191 243 7357
M: 07849 079 361
E: [email address]
W: www.northumbria.ac.uk/vc/leservteam

Legal Services Team, Vice-Chancellor’s Office, Ground Floor Pandon Building, Camden Street, Northumbria University, Newcastle upon Tyne, NE2 1XE

dangos adrannau a ddyfynnir

Nid ydym yn gwybod a yw'r ymateb mwyaf diweddar i'r cais hwn yn cynnwys gwybodaeth neuai peidio - os chi ywAlisha Gilhotra mewngofnodwch a gadael i bawb wybod.