This is an HTML version of an attachment to the Freedom of Information request 'How much has the Scottish Government spent on Covid advertising in 2020 and so far in 2021'.


DIRECTORATE FOR COMMUNICATIONS AND
MINISTERIAL SUPPORT
abcd
COMMS : Communications
 
 
 
 
Derek McLachlan
xxxxxxxxxxxxxxxxxxxxxxx@xxxxxxxxxxxxxx.xxx
 
 
 
 
 
 
 
 
Our Reference: 202100233012
 
16 September 2021
 
Dear Mr McLachlan,
 
REQUEST UNDER THE FREEDOM OF INFORMATION (SCOTLAND) ACT 2002 (FOISA)
Thank you for your request dated 24 August 2021 under the Freedom of Information (Scotland) Act
2002 (FOISA).
Your request
You asked for how much has the Scottish Government spent on Covid advertising in 2020 and so far in
2021?
Response to your request
The Scottish Government financial year runs from 1 April – 31 March. To cover your information
request, we have provided information on three financial years relating to COVID-19 advertising across
all media formats.
2019-2020: £1,298,582
2020-2021: £18,247,641
2021 April 1st – August 31st: £4,938,222
Covid public health campaigns have reached over 98.6% of the adult population in Scotland during
2020-21, achieving levels of 70%+ recall and have motivated around two thirds or more of people who
recognise campaigns to take relevant action.
Your right to request a review
If you are unhappy with this response to your FOI request, you may ask us to carry out an internal review
of the response, by writing to Andrew Bruce, Director of Communications, Ministerial Support and
Facilities, St Andrew's House, Regent Road, Edinburgh, EH1 3DG or xxxxxxxxxxxx@xxx.xxxx. Your
Scottish Ministers, special advisers and the Permanent Secretary are covered by the terms of the Lobbying (Scotland) Act 2016. See
www.lobbying.scot
St Andrew's House, Regent Road, Edinburgh EH1 3DG
www.gov.scot


review request should explain why you are dissatisfied with this response, and should be made within
40 working days from the date when you received this letter. We will complete the review in accordance
with FOISA as soon as possible, and not later than 20 working days from the day following the date we
receive your review request.
If you are not satisfied with the result of the review, you then have the right to appeal to the Scottish
Information Commissioner. More detailed information on your appeal rights is available on the
Commissioner's website at:
http://www.itspublicknowledge.info/YourRights/Unhappywiththeresponse/AppealingtoCommissioner.aspx.
 
Yours sincerely
 
 
 
 
 
Neil Harrison
COMMS : Marketing, Insight, Brand Scotland & Internal Comms
Scottish Ministers, special advisers and the Permanent Secretary are covered by the terms of the Lobbying (Scotland) Act 2016. See
www.lobbying.scot
St Andrew's House, Regent Road, Edinburgh EH1 3DG
www.gov.scot